Samseong-dong Travel Guide

Seoul

Samseong-dong which includes interior views
Samseong-dong
Samseong-dong featuring shopping and interior views as well as a small group of people
Samseong-dong which includes shopping, signage and interior views
Samseong-dong showing a city and a skyscraper

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay programme allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Top hotels in Samseong-dong

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is ฿3,707 per night from 9 Dec to 10 Dec
฿3,707
฿4,078 total
9 Dec - 10 Dec
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,674 reviews)
Good

Reviewed on 4 Nov 2025

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
The price is ฿7,872 per night from 8 Dec to 9 Dec
฿7,872
฿9,526 total
8 Dec - 9 Dec
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (1,000 reviews)
I loved my stay extremely and appreciated the help and attentiveness of the staff. I loved it so much that I am staying with you again one week later for my second trip back to Korea! I cannot wait because I knew I could trust you.

Reviewed on 28 Oct 2025

Grand InterContinental Seoul Parnas by IHG
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is ฿4,152 per night from 8 Dec to 9 Dec
฿4,152
฿4,568 total
8 Dec - 9 Dec
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the clean rooms in their ...
8.2/10 Very Good! (1,005 reviews)
Very good Near Hyundai department and coex Enjoy shopping and food

Reviewed on 29 Oct 2025

Shilla Stay Samsung COEX Center
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is ฿5,121 per night from 17 Nov to 18 Nov
฿5,121
฿5,633 total
17 Nov - 18 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,060 reviews)
staff courteous and helpful

Reviewed on 3 Nov 2025

ENA Suite Hotel Namdaemun
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is ฿3,913 per night from 8 Dec to 9 Dec
฿3,913
฿4,305 total
8 Dec - 9 Dec
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,773 reviews)
Everything was good except the broken electrical outlet next to the beds. It was annoying to charge our electric stuff- phones, extra batteries, iPad, etc. using only one outlet in the room. Also the noise “in the middle of city” bothered me, but it will be your choice, in the middle of city or not. ...

Reviewed on 1 Nov 2025

LOTTE CITY HOTEL MYEONGDONG
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is ฿5,254 per night from 2 Dec to 3 Dec
฿5,254
฿5,779 total
2 Dec - 3 Dec
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun ...
9.2/10 Wonderful! (839 reviews)
Room was great for our group stay.

Reviewed on 7 Nov 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

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Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
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Yeoksam 1-dong

While you're in Yeoksam 1-dong, take in top sights like Kukkiwon or Teheranno, and hop on the metro to see more of the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seoul Forest which includes a park and a city

Seongsu-dong

While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park showing a city, a high-rise building and landscape views

Songpa-gu

4.5/5(5 area reviews)

Consider exploring the abundant dining options in Songpa-gu. If sightseeing is on the list, Lotte World is a top attraction. Hop on the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring modern architecture, a river or creek and a bridge

Seocho-gu

4.5/5(3 area reviews)

Consider a visit to Gangnam-daero and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.

Seocho-gu
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Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Namsan Mountain Park. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong


Samseong-dong Travel Guide