What to do in Seoul
Activities, attractions and tours
Explore activitiesExplore thousands of experiences from activities and attractions to day tours and transfer.
Book with easeSkip the line- book tickets online in minutes to top attractions with free cancellation on many activities.
Treat yourselfMembers save % or more when you book activities.
Most fun & popular experiences in Seoul
Tours & day trips
See all 440 activities
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Private & custom tours
See all 140 activities
Seoul by Night: Palaces, Market & Street Food Tour (Vegan Option)
Food, drink & nightlife
See all 93 activities
Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour
Classes & workshops
See all 46 activities
Seoul: Korean BBQ Place of the Month Curated by the Host
Adventure & outdoor
See all 34 activities
From Seoul: Nami Island, Korean Garden & Rail Bike Day Trip
What to do in Seoul
Popular places to visit
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Bukchon Hanok Village
You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this culturally rich area.
Starfield COEX Mall
During your visit to Seoul, you can search for that perfect souvenir at Starfield COEX Mall. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.
Explore areas of Seoul
Myeong-dong
This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.
Gangnam-gu
Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.
Hongdae
This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.
Dongdaemun-gu
You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Jung-gu
Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.
