Embarcadero Travel Guide

San Francisco

Embarcadero featuring city views and a city
Embarcadero
Embarcadero
Embarcadero which includes a city, cbd and outdoor art
Embarcadero showing street scenes, city views and a park

Satisfy your appetite for adventure, entertainment and great food at San Francisco’s bustling waterfront. 

The Embarcadero is a long and broad stretch of waterfront in San Francisco’s Financial District. It runs from AT&T Park, home of the San Francisco Giants, to Pier 45, one of the area’s numerous piers. Along its course are shops, restaurants, attractions and open spaces. You’ll also discover such tourist hits as the Fisherman’s Wharf neighbourhood and Pier 39, a waterfront hub of shops, restaurants and attractions.

The best way to take it all in is with a leisurely walk along the bay. Joggers also love this part of the city for its view of the sea and cool breezes off the water.

The Embarcadero is a magnet for foodies on Tuesday, Thursday and Saturday when the Ferry Plaza Farmers Market offers a wide variety organic offerings. More than 100 vendors line the pavement outside of the Ferry Building from 10 a.m. to 2 p.m. on Tuesday and Thursday, and 8 a.m. to 2 p.m. on Saturday. Browse the stalls selling flowers, fruit, cheese, vegetables, ice cream and pre-prepared meals. Even if you are not going near a kitchen during your holiday, pick up some ready-baked goodies and fresh produce from the friendly stall owners at the market. On market days join up with a cooking class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The Ferry Building, located at the foot of Market Street, is a great place to explore. This grand structure features a 240-foot (73-metre) clock tower modelled in a 12th-century Spanish style. It’s a fun place to people-watch and dine in one of the gourmet bistros or cafés. At the back of the Ferry Building enjoy uninterrupted views across the San Francisco Bay and the Bay Bridge to the south. The nearby Embarcadero Centre is a destination shopping and entertainment centre for tourists and locals alike.

Just over a mile north from the Ferry Building, at the foot of Bay Street, is Pier 33. Here you’ll find more places to people watch and eat lunch or grab a coffee, as well as the tour boats and the ferry to Alcatraz. A little further north is the Aquarium of the Bay and Fisherman’s Wharf. Investing in a cityPASS gives you all-in-one bargain access to these attractions and more.

The Embarcadero is an easy, level area of the “city of the seven hills,” making it perfect for a leisurely afternoon of walking. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Things to do


Top hotels in Embarcadero

Hotel Riu Plaza Fisherman's Wharf
Hotel Riu Plaza Fisherman's Wharf
4 out of 5
2500 Mason St, San Francisco, CA
The price is ฿4,208 per night from 1 Jul to 2 Jul
฿4,208
฿6,296 total
1 Jul - 2 Jul
includes taxes & fees
Stay at this eco-certified hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the pool ...
8.8/10 Excellent! (6,514 reviews)
"Staff was very attentive & friendly. The continental breakfast was very good. Room was comfortable, but bathroom was very small. No bath soap was provided by the hotel, which we thought was odd. Property is nice even though it’s a bit dated. Pool area is well kept. Overall, we enjoyed our stay. Property ..."

Reviewed on 29 Jun 2025

Hotel Riu Plaza Fisherman's Wharf
Holiday Inn Golden Gateway by IHG
Holiday Inn Golden Gateway by IHG
3.5 out of 5
1500 Van Ness Ave, San Francisco, CA
The price is ฿4,158 per night from 2 Jul to 3 Jul
฿4,158
฿4,894 total
2 Jul - 3 Jul
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
8.8/10 Excellent! (4,167 reviews)
"Perfect location and the rooms are large"

Reviewed on 28 Jun 2025

Holiday Inn Golden Gateway by IHG
Crowne Plaza San Francisco Airport by IHG
Crowne Plaza San Francisco Airport by IHG
3.5 out of 5
1177 Airport Blvd, Burlingame, CA
The price is ฿3,163 per night from 6 Jul to 7 Jul
฿3,163
฿3,597 total
6 Jul - 7 Jul
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Burlingame. Enjoy free Wi-Fi, room service and a fitness centre. Our guests praise the helpful staff and the ...
7.6/10 Good! (1,845 reviews)
"Air conditioning was poor. Window could have blocked sunlight better"

Reviewed on 29 Jun 2025

Crowne Plaza San Francisco Airport by IHG
Hilton San Francisco Financial District
Hilton San Francisco Financial District
4 out of 5
750 Kearny St, San Francisco, CA
The price is ฿3,648 per night from 2 Jul to 3 Jul
฿3,648
฿4,293 total
2 Jul - 3 Jul
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
8.6/10 Excellent! (1,393 reviews)
"Convenient location in Chinatown and close to financial district. Good food options."

Reviewed on 28 Jun 2025

Hilton San Francisco Financial District
Hotel Caza Fisherman's Wharf
Hotel Caza Fisherman's Wharf
4 out of 5
1300 Columbus Avenue, San Francisco, CA
The price is ฿4,667 per night from 3 Jul to 4 Jul
฿4,667
฿6,989 total
3 Jul - 4 Jul
includes taxes & fees
Stay at this 4-star family-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool ...
9/10 Wonderful! (3,627 reviews)
Meh
"We've stayed here multiple times. This was my least favorite stay, unfortunately. Staff were indifferent and seemed less than interested in our having a pleasant experience. And i truly thought i purchased the parking when i booked so was less than thrilled about the additional $60/day. When i mentioned ..."

Reviewed on 29 Jun 2025

Hotel Caza Fisherman's Wharf
FOUND Hotel Carlton, Nob Hill
FOUND Hotel Carlton, Nob Hill
2 out of 5
1075 Sutter St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is ฿2,760 per night from 8 Jul to 9 Jul
฿2,760
฿3,249 total
8 Jul - 9 Jul
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff in their reviews. Popular ...
8.4/10 Very Good! (694 reviews)
"Our stay was great! The staff are so nice and considerate ! They extended our stay with no problems a nice place to stop on your way through. The rooms are spacious and a good area even at night."

Reviewed on 27 Jun 2025

FOUND Hotel Carlton, Nob Hill
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown showing street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach which includes skyline and a city

North Beach

4.5/5(129 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach
Union Square featuring a skyscraper and a city

Union Square

4/5(287 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Default Image

Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Nob Hill showing street scenes and a city

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill

Embarcadero Travel Guide