Embarcadero Travel Guide

San Francisco

Embarcadero featuring city views and a city
Embarcadero
Embarcadero
Embarcadero which includes a city, cbd and outdoor art
Embarcadero showing street scenes, city views and a park

Satisfy your appetite for adventure, entertainment and great food at San Francisco’s bustling waterfront.

The Embarcadero is a long and broad stretch of waterfront in San Francisco’s Financial District. It runs from AT&T Park, home of the San Francisco Giants, to Pier 45, one of the area’s numerous piers. Along its course are shops, restaurants, attractions and open spaces. You’ll also discover such tourist hits as the Fisherman’s Wharf neighbourhood and Pier 39, a waterfront hub of shops, restaurants and attractions.

The best way to take it all in is with a leisurely walk along the bay. Joggers also love this part of the city for its view of the sea and cool breezes off the water.

The Embarcadero is a magnet for foodies on Tuesday, Thursday and Saturday when the Ferry Plaza Farmers Market offers a wide variety organic offerings. More than 100 vendors line the pavement outside of the Ferry Building from 10 a.m. to 2 p.m. on Tuesday and Thursday, and 8 a.m. to 2 p.m. on Saturday. Browse the stalls selling flowers, fruit, cheese, vegetables, ice cream and pre-prepared meals. Even if you are not going near a kitchen during your holiday, pick up some ready-baked goodies and fresh produce from the friendly stall owners at the market. On market days join up with a cooking class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The Ferry Building, located at the foot of Market Street, is a great place to explore. This grand structure features a 240-foot (73-metre) clock tower modelled in a 12th-century Spanish style. It’s a fun place to people-watch and dine in one of the gourmet bistros or cafés. At the back of the Ferry Building enjoy uninterrupted views across the San Francisco Bay and the Bay Bridge to the south. The nearby Embarcadero Centre is a destination shopping and entertainment centre for tourists and locals alike.

Just over a mile north from the Ferry Building, at the foot of Bay Street, is Pier 33. Here you’ll find more places to people watch and eat lunch or grab a coffee, as well as the tour boats and the ferry to Alcatraz. A little further north is the Aquarium of the Bay and Fisherman’s Wharf. Investing in a cityPASS gives you all-in-one bargain access to these attractions and more.

The Embarcadero is an easy, level area of the “city of the seven hills,” making it perfect for a leisurely afternoon of walking. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Things to do


Top hotels in Embarcadero

Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave, San Francisco, CA
The price is ฿3,862 per night from 2 Nov to 3 Nov
฿3,862
฿4,545 total
2 Nov - 3 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
8.8/10 Excellent! (4,637 reviews)
"My stay here was fantastic. The staff across the board were so pleasant and helpful - truly excellent customer service. The hotel itself is so conveniently located and has all the amenities you could need. I would highly recommend a stay here. And for SF the price can't be beat."

Reviewed on 3 Oct 2025

Holiday Inn Golden Gateway by IHG
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St, San Francisco, CA
The price is ฿3,433 per night from 2 Nov to 3 Nov
฿3,433
฿4,040 total
2 Nov - 3 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
8.6/10 Excellent! (1,826 reviews)
"Very good staff. Great location"

Reviewed on 30 Sept 2025

Hilton San Francisco Financial District
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St, San Francisco, CA
The price is ฿4,775 per night from 3 Nov to 4 Nov
฿4,775
฿6,957 total
3 Nov - 4 Nov
includes taxes & fees
Stay at this eco-certified hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the pool ...
8.8/10 Excellent! (6,937 reviews)
"Amazing breakfast, clean room, loud AC"

Reviewed on 29 Sept 2025

Hotel Riu Plaza Fisherman's Wharf
Club Quarters Hotel in San Francisco

Club Quarters Hotel in San Francisco

4 out of 5
424 Clay St, San Francisco, CA
The price is ฿4,644 per night from 17 Oct to 18 Oct
฿4,644
฿5,466 total
17 Oct - 18 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and ...
8.8/10 Excellent! (2,638 reviews)
"Good time"

Reviewed on 27 Sept 2025

Club Quarters Hotel in San Francisco
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St, San Francisco, CA
The price is ฿5,933 per night from 11 Oct to 12 Oct
฿5,933
฿6,983 total
11 Oct - 12 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (2,749 reviews)
"Lovely big and well equipped room. Great location and very friendly and helpful staff. Highly recommend!"

Reviewed on 30 Sept 2025

Handlery Union Square Hotel
Hyatt Regency San Francisco

Hyatt Regency San Francisco

4 out of 5
5 Embarcadero Center, San Francisco, CA
The price is ฿6,125 per night from 5 Oct to 6 Oct
฿6,125
฿8,731 total
5 Oct - 6 Oct
includes taxes & fees
Stay at this 4-star eco-certified hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,921 reviews)
"Am amazing staff, upgraded us for free"

Reviewed on 29 Sept 2025

Hyatt Regency San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown showing street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach which includes skyline and a city

North Beach

4.5/5(129 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach
Union Square featuring a skyscraper and a city

Union Square

4/5(287 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Default Image

Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Nob Hill showing street scenes and a city

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


Embarcadero Travel Guide