Broadwick Soho

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Luxury
5.0 star property
9.8

Exceptional

Urban elegance in SoHo's heart

Charming and original, this urban oasis in SoHo boasts stunning ambiance and lovely finishes. Enjoy a welcome drink at the rooftop bar, where incredible hospitality and attention to detail elevate your stay.

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Parking available
  • Business services
The current price is ฿21,028
฿25,234 total
includes taxes & fees
2 Nov - 3 Nov

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Junior Suite

A hotel room with a bed, a sofa, a round table, and a decorative elephant statue.

Junior Suite

  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

A hotel room with a large bed, a sitting area with a sofa and a table, a mirror, and a view of the city through the window.

Suite (Broadwick)

  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

A neatly made bed with white linens, a wooden nightstand with a lamp, a vase with flowers, and a framed botanical print.

Superior Room

10.0 out of 10
Exceptional
(1 review)
  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room

A hotel room with a large bed, a wooden wardrobe, a small table with a lamp, a pink chair, and a window with curtains.

Standard Room

9.4 out of 10
Exceptional
(8 reviews)
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

A neatly arranged bedroom with a bed, bedside lamps, a nightstand with books, a patterned chair, and a large mirror.

Family Suite

  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

A bedroom with a bed, two bedside lamps, a small table with a vase, and a chair.

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

A bedroom with a large bed, a nightstand with books, a lamp, and a painting on the wall.

Luxury Room

10.0 out of 10
Exceptional
(7 reviews)
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

A well-furnished bedroom with a bed, a sofa, a glass coffee table, and a chandelier.

Penthouse

  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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About the area

Located in London City Centre, a neighbourhood in London, Broadwick Soho is in the entertainment district and near the airport. The British Museum and Marble Arch are notable landmarks, and some of the area's popular attractions include London Eye and Natural History Museum. Looking to enjoy an event or a game? See what's going on at Royal Albert Hall or Stamford Bridge Stadium. Take the opportunity to explore the area for water adventures such as boat tours. Visit our London travel guide
Map
20 Broadwick Street, London, England, W1F 8HT

What's nearby

  • A busy city square with historic buildings, a fountain, and various shops including a pharmacy and a cinema.
    Theatreland
    1 min walk - 0.0 km
  • A bustling street with a 'Welcome to Carnaby Street' archway, vintage shops, and pedestrians.
    Carnaby Street
    1 min walk - 0.2 km
  • A street sign for Oxford Circus Station with directional signs for Carnaby Street, Soho, and Tottenham Road.
    Oxford Street
    3 min walk - 0.3 km
  • Marshall Street Leisure Centre
    1 min walk - 0.1 km
  • The Blue Basement
    1 min walk - 0.2 km

Getting around

  • Tottenham Court Road Underground Station
    5 min walk
  • Tottenham Court Road Station
    8 min walk
  • London (LCY-London City)
    43 min drive

Restaurants

  • Café Leon Dore
    1 min walk
  • Coqfighter
    2 min walk
  • The Blue Posts
    1 min walk
  • Breadstall
    2 min walk
  • Star and Garter
    1 min walk

About this property

Broadwick Soho

  • Luxury hotel remodelled in 2023 and located near Oxford Street
  • A short walk from Piccadilly Circus and Leicester Square, Broadwick Soho provides a coffee shop/cafe, dry cleaning/laundry services and 2 bars. The on-site Italian cuisine restaurant, Beef Bar at Dear Jackie, offers breakfast, brunch, lunch, dinner and al fresco dining. Stay connected with free in-room WiFi.
  • Other perks at this hotel include:
    • Full breakfast (surcharge), self-parking (surcharge) and express check-out
    • Wedding services, concierge services and a lift
    • A banquet hall, 1 meeting room and free newspapers
    • Guest reviews speak highly of the helpful staff
  • Room features
  • All 57 rooms include comforts, such as free international calls and premium bedding, in addition to thoughtful touches, such as laptop-compatible safes and laptop-friendly workspaces.
  • Extra amenities include:
    • Highchairs, children's books and art supplies
    • Hypo-allergenic bedding, Frette Italian sheets and pillowtop mattresses
    • Heated floors, rainfall showers and designer toiletries
    • 43-inch Smart TVs with Netflix, streaming services and premium channels
    • Wardrobes/cupboards, childcare services and electric kettles

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Frequently asked questions

Is Broadwick Soho pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Broadwick Soho?

As of 23 Oct 2026, prices found for a 1-night stay for 2 adults at Broadwick Soho on 2 Nov 2026 start from ฿21,028, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Broadwick Soho?

Self-parking is available for GBP 65 per day.

What time is check-in at Broadwick Soho?

Check-in start time: 3:00 PM; check-in end time: anytime.

What time is check-out at Broadwick Soho?

Checkout is at noon. Late checkout is available for a fee (subject to availability).

Where is Broadwick Soho located?

Located in London City Centre, this luxury hotel is within a 10-minute walk of Oxford Street, Piccadilly Circus, and Leicester Square. Piccadilly and Bond Street are also within 10 minutes. Tottenham Court Road Underground Station is 5 minutes by foot and Piccadilly Circus Underground Station is 6 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Broadwick Soho Reviews

9.8

Exceptional

10

Cleanliness

9.6

Amenities

9.8

Staff & service

10

Property conditions & facilities
Rating 10 - Excellent. 154 out of 166 reviews
Rating 8 - Good. 6 out of 166 reviews
Rating 6 - Okay. 5 out of 166 reviews
Rating 4 - Poor. 1 out of 166 reviews
Rating 2 - Terrible. 0 out of 166 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel . Great location. Ery nice and helpful staff
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location. Nice rooftop bar.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice room and excellent breakfast service
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The bar, restaurant, details, staff, service…absolutely everything was great. Would gladly stay here again on my next trip to London.
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
From super welcoming staff to the finely appointed rooms, amazing turndown and housekeeping service, and the guest priority rooftop bar, nook, and restaurant, we truly felt appreciated as guests and would never hesitate to recommend the hotel. Location is prefect for being near all the action in SOHO, while not being in the thick of it, so it was still quiet in the room at night. We will be back again.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is an absolutely incredible hotel on every front - the service, the design of the rooms and spaces, the unique details, the amenities ... all of it. I have stayed at many luxury hotels in the UK, EU, and US (5-star) and none compare to the Broadwick. While all of these aspects make it completely worth the stay, the cleanliness is what keeps me coming back every time I visit London. I really need to commend the staff and management, they keep everything just perfect. Turn down service, as well, is an absolute dream. I have visited London fairly regularly these past few years and I will always stay at Broadwick and recommend it to family and friends. I love this hotel so much, worth every penny!
Stayed 2 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Fantastic hotel in primo location.
Stayed 8 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Spotless room, very friendly staff
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really amazing hotel in a great location.
Stayed 1 night in Dec 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Hotel absolutely beautiful, staff very good, service great! Lovely food in Dear Jackiey.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful property and wonderful staff. Will stay again.
Stayed 4 nights in Apr 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great interior decor, lovely staff and liked the location. 👍
Stayed 1 night in Sep 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Stayed 2 nights in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Stayed 2 nights in Mar 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Stayed 1 night in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Stayed 1 night in Feb 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Stayed 3 nights in Jan 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Stayed 1 night in Jul 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Stayed 1 night in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was tip-top. Rooftop food was great!
Stayed 1 night in Jun 2025
Verified review

10/10 Excellent

Liked: Cleanliness
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
Stayed 1 night in Feb 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is the coolest hotel i have ever stayed at! The service and staff were fantastic!
Stayed 3 nights in Feb 2024