West End Travel Guide

London

West End showing heritage architecture, street scenes and night scenes
West End
Covent Garden
Covent Garden which includes street scenes and a city as well as a couple
West End which includes city views, shopping and street scenes

Explore one of Europe’s busiest shopping strips, sing along at a musical show, or simply watch the world go by.

Once a haven for the London’s privileged elite, today West End is London’s cultural and retail epicentre, attracting visitors from all over the world. The area is packed with some of the city’s most notable streets, squares and parks.

The West End broadly refers to the shopping district around Oxford, Regent and Bond streets, the entertainment districts of Leicester Square and Covent Garden, and Westminster. Notable West End locales include Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park. These areas are all conveniently connected by the London Underground.

Step from the escalator at Oxford Circus Underground station and into the swarm of busy Londoners and tourists. Explore the franchise flagship stores and designer boutiques of Oxford Street, one of the busiest in Europe. Check out British retail institutions, such as Selfridges & Co. and Marks & Spencer. Rediscover your inner child amid the magical displays at a number of toys geared toward young ones.

Once you’ve explored Oxford Street, retire to one of the West End’s quieter and quirkier shopping precincts, such as Market Place, St. Christopher’s Place or Newburgh Quarter.

There’s plenty to do if the weather is grey. Check out the portraits of British heroes and icons throughout history in the National Portrait Gallery, one of thirty museums and galleries in the area.

At night, the West End lights up as theatre-goers pour from the Underground and friendly chatter spills from traditional pubs, restaurants and bars. With 50 live theatre venues in the West End alone, there’s no excuse for leaving London without seeing at least one show. Pick up a free local paper or theatre guide to help you choose from the myriad of musicals, comedies and Shakespearean classics on offer. Or, simply grab a ticket to Agatha Christie’s The Mousetrap, the longest running show in the world. For some behind-the-scenes drama and scandal, join the History of Theatreland Walking Tour.

The West End is located to the west of Charing Cross. The Underground stops in various spots in and around the area, as do city buses.


Popular places to visit

Things to do


Top hotels in West End

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is ฿3,152 per night from 4 Jan to 5 Jan
฿3,152
฿3,782 total
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.4/10 Good! (5,421 reviews)
I enjoyed everything about my stay, especially the breakfast. The staff was consistently friendly and helpful.

Reviewed on 19 Dec 2025

Zedwell Piccadilly Circus
The Langham, London

The Langham, London

5 out of 5
1C Portland Place London England
Fully refundableReserve now, pay when you stay
The price is ฿18,910 per night from 3 Jan to 4 Jan
฿18,910
฿22,692 total
3 Jan - 4 Jan 2026
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 bars/lounges. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.4/10 Exceptional! (1,000 reviews)
Marcella in housekeeping was wonderful! Aurora at Reception was just terrific, too! We were in the Regent. It was a long way from reception but the room was adequate.

Reviewed on 16 Dec 2025

The Langham, London
The Z Hotel Holborn

The Z Hotel Holborn

3 out of 5
75 Kingsway London England
The price is ฿1,935 per night from 4 Jan to 5 Jan
฿1,935
฿2,742 total
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Popular attractions The British Museum and Leicester Square are ...
8.4/10 Very Good! (601 reviews)
Tiny room but ok for one night

Reviewed on 18 Dec 2025

The Z Hotel Holborn
Nobu London Portman Square

Nobu London Portman Square

5 out of 5
22 Portman Square London England
The price is ฿13,308 per night from 21 Dec to 22 Dec
฿13,308
฿15,969 total
21 Dec - 22 Dec
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular attractions ...
8.8/10 Excellent! (411 reviews)
Staff were amazing and very helpful

Reviewed on 15 Dec 2025

Nobu London Portman Square
The Cumberland, London

The Cumberland, London

4.5 out of 5
1 Great Cumberland Place London England
The price is ฿5,575 per night from 4 Jan to 5 Jan
฿5,575
฿6,690 total
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the breakfast and the helpful ...
8.6/10 Excellent! (1,454 reviews)
Clean, friendly staff great location

Reviewed on 14 Dec 2025

The Cumberland, London
Radisson Blu Hotel, London Tottenham Court Road

Radisson Blu Hotel, London Tottenham Court Road

4 out of 5
97 Great Russell Street London England
The price is ฿4,623 per night from 4 Jan to 5 Jan
฿4,623
฿5,547 total
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast and the helpful ...
7.8/10 Good! (1,460 reviews)
The staff could not have done enough for us, and had decorated our room prior to arrival as we were celebrating our wedding anniversary. They continued to make us feel welcome throughout, and the room was in excellent condition. Loved the area, and would definitely stay here again.

Reviewed on 19 Dec 2025

Radisson Blu Hotel, London Tottenham Court Road
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Pollock\'s Toy Museum featuring street scenes as well as an individual male

Fitzrovia

Gourmet restaurants great entertainment and top sights from Oxford Street to Tottenham Court Road – discover Fitzrovia, a destination also famous for its shopping.

Fitzrovia
Default Image

Marylebone

4/5(36 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury showing street scenes and heritage architecture

Bloomsbury

4/5(1,172 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Admiralty Arch showing heritage architecture

St James

St James is popular for its abundant dining options, and if you're looking for more to see and do, you might think about a trip to Piccadilly Circus or St. James's Square.

St James


West End Travel Guide