Seoul Travel Guide

Tourist Guide

Seoul featuring modern architecture and a city as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a high-rise building, modern architecture and a city
Lotte World Tower featuring a bay or harbour, a high-rise building and landscape views
Myeongdong which includes a city and cbd as well as a small group of people

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming withyouthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted allover the city. Seoulites are also in touch with their past, and you’ll findplenty of instances of traditional Korean culture in palaces and theatres.

Korea has suffered frommany conflicts, and some of the bruises still show in Seoul. The city’s FiveGrand Palaces are testament to this all of these complexes have been destroyedor badly damaged. Today they have largely been restored to their former glory andhouse national treasures, art and traditional architecture. For particularlyfine examples of these palaces, visit Gyeongbokgung, Deoksugungand Changgyeonggung.

Locals possess optimismand friendliness in abundance. Younger Seoulites will be eager to use theirlanguage skills to help you out, and older residents, although not asproficient with their English, are still overwhelmingly warm.

Shopping opportunities inSeoul are boundless. Choose from designer outlets in Myeongdong,traditional craft shops at Insadong and bargain malls at the huge DongdaemunMarket. Wear your new attire while exploring the city’s nightlife. HongdaeYoung Street has an eclectic collection of bars, clubs, live music andindependent cinema.

Soak up classic Koreanculture at venues like Chongdong Theatre. Here, you can marvel atspectaculars featuring traditional music, dance and costume. Sample localcuisine at well-priced stalls and restaurants that serve Korean classics suchas kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies willwant to pay homage to the Korean national dish (kimchi) at the PulmuoneKimchi Museum. Kimchi is a fermented vegetable (cabbage, radish orcucumber) dish seasoned with spices. Finish your dining experience with a visitto one of Seoul’s excellent teahouses.

When you want some quiettime, escape to one of Seoul’s regenerated areas, such as CheonggyecheonStream. This stretch of water in the city centre features greenery,wildlife and local art. It’s a great example of Seoul’s ability to innovate,educate and entertain all at once.

Seoul has hot summers andcold winters. The best time to visit is around March through May (spring), orSeptember through November (fall) . Navigate the city using the well-priced andefficient subway system, considered one of the best in the world.

Where to stay in Seoul

Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
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Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Hongdae which includes outdoor art, street scenes and a city

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Hongdae Street, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
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Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Insadong showing shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
The Shilla Seoul

The Shilla Seoul

5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is ฿11,982 per night from 26 Nov to 27 Nov
฿11,982
฿13,180 total
26 Nov - 27 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,004 reviews)
We loved our stay. If there were any complaints, it was that we could not stay longer.

Reviewed on 14 Oct 2025

The Shilla Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is ฿5,047 per night from 2 Nov to 3 Nov
฿5,047
฿5,552 total
2 Nov - 3 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,023 reviews)
Clean room, friendly staff, no issues, helped with taxi onwards, nice pool and gym facilities

Reviewed on 29 Oct 2025

ENA Suite Hotel Namdaemun
L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is ฿4,415 per night from 1 Dec to 2 Dec
฿4,415
฿4,857 total
1 Dec - 2 Dec
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,662 reviews)
Room a little on the small size, view of the park from window was nice. Otherwise good stay overall. Personal touches allowed us to store our luggage temporarily since we had a late flight.

Reviewed on 26 Oct 2025

L7 GANGNAM by LOTTE HOTELS
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu, Seoul, Seoul
Stay at this 5-star luxury aparthotel in Seoul. Enjoy free Wi-Fi, free parking and a casino. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,440 reviews)
The place was spacious and was probably the only place that would cater for 4 people

Reviewed on 16 Oct 2025

Oakwood Premier Coex Center
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
Stay at this 4-star aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
9/10 Wonderful! (1,447 reviews)
This is a perfect place to stay if you want to be close to history, culture and shopping in Seoul, Korea. We had a one bedroom and then moved to 2-bedroom because we needed another bedroom. Having a washer/dryer is a big plus. I gave 4 star for the amenities because the sauna was not updated and ...

Reviewed on 18 Oct 2025

Orakai Insadong Suites
Le Collective Gangnam SAC ROIUM

Le Collective Gangnam SAC ROIUM

3 out of 5
30 Banpo-daero 16-gil, Seoul, Seoul
Stay at this 3-star residence in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Popular attractions Starfield COEX Mall and Lotte World ...
8.6/10 Excellent! (148 reviews)
Very private and quiet. The area is very clean. This will always be the place I will stay during my visits to Seoul.

Reviewed on 26 Oct 2025

Le Collective Gangnam SAC ROIUM
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Seoul

4.5
Top destination
5 - Excellent
237
5 - Excellent 57%
4 - Good
151
4 - Good 36%
3 - Okay
25
3 - Okay 6%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
1
1 - Terrible 0%

5/5 - Excellent

Verified traveller

Seoul is the best holiday I've ever had and plan to go back as much as possible

4/5 - Good

Verified traveller

Unfortunately the Covina-19 virus meant, understandably, many things we had planned did not happen. However, Seoul seemed like a wonderful city that I would very much like to return to at some time in the future.

5/5 - Excellent

Arparus(penny)

Great City

5/5 - Excellent

Verified traveller

I love to go to korean many time. There are many attactive thing to do there every season. Nice wheather, food and shopping places

4/5 - Good

Verified traveller

It's a regular business location for me. A unique city, very westernised with friendly people and good attitude towards service.

5/5 - Excellent

Verified traveller

Good and kind people, they are trying to help me when I need help in walking direction and also good transportation.

Cities near Seoul