Hyehwa-dong Travel Guide

Seoul

Hyehwa-dong
Hyehwa-dong
Sungkyunkwan University uses the name of the old royal Confucian academy (Romanized as Seonggyungwan, though Sungkyunkwan is an alternative ad-hoc Romanization and used for the university's name). It was the official academy of the Neo-Confucian Joseon Dynasty, founded in 1398, and its modern incarnation as a university dates back to 1946. Currently, Sungkyunkwan University is affiliated with the Samsung Business Group. Its curriculum remains Confucian, and it is often at the forefront of movements to oppose and undo modern liberal social reforms, such as the 2008 change to the vital records registry that replaced old Confucian family census registers with a more modern one (and eliminated special rights reserved for "head of household," a status only married men were eligible for) as well as the 2005 marriage law changes that eliminated the ban on marriage between people of same surnames (the ban was a major headache in a country that is 22% Kim and 45% Kim/Lee/Park). Sungkyunkwan's school motto is Humanity, Righteousness, Propriety, Wisdom (仁義禮智/인의예지), which would better be translated to "Pursue Truth and Embody Social Justice."

Popular places to visit

Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

4.5/5(26 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Scenic park at downtown of Seoul, South Korea

Lotte World

4/5(66 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Dongdaemun Market showing street scenes, markets and nightlife

Dongdaemun History and Culture Park

4.5/5(83 reviews)

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
COEX Convention and Exhibition Center featuring signage

COEX Convention and Exhibition Center

4/5(39 reviews)

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center
Lotte World Tower showing a skyscraper

Lotte World Tower

4.5/5(22 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Namdaemun Market which includes street scenes, a city and markets

Namdaemun Market

4/5(75 reviews)

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market

Things to do

DMZ sign in seoul

DMZ Tour including Hotel Pick up

฿1,297
per adult
86% of travellers recommend
DMZ Tour including Hotel Pick up
SEOUL Mobile Public Transport Card for Subway and Bus

SEOUL Mobile Public Transport Card for Subway and Bus

฿389
per adult
SEOUL Mobile Public Transport Card for Subway and Bus
Changgyeonggung Royal Palce_ Seoul Night Tour_PLK Travel

Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

฿1,433
per adult
100% of travellers recommend
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
From Seoul: Korea Ski Tour at Jisan Forest Resort

Korea Ski Tour from Seoul - Jisan Resort with Isaac Toast

฿1,114
per adult
Korea Ski Tour from Seoul - Jisan Resort with Isaac Toast
Taking pics with Kim

Full Day DMZ Tour by Expert with Suspension Bridge&DPRK Gallery

฿1,433
per adult
Full Day DMZ Tour by Expert with Suspension Bridge&DPRK Gallery
Picture 11 for Activity Seoul to/from Nami Island Shuttle Service

Seoul to/from Nami Island Shuttle Service

฿812
per adult
Seoul to/from Nami Island Shuttle Service
See all activities in Seoul

Top hotels in Hyehwa-dong

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is ฿4,767 per night from 3 Mar to 4 Mar
฿4,767
฿5,768 total
3 Mar - 4 Mar
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,001 reviews)
Best ever !

Reviewed on 22 Feb 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ฿3,003 per night from 2 Mar to 3 Mar
฿3,003
฿3,303 total
2 Mar - 3 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,117 reviews)
Room was great. Staff were very friendly. Our room was cleaned every day. Overall great experience

Reviewed on 23 Feb 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is ฿4,696 per night from 27 Feb to 28 Feb
฿4,696
฿5,165 total
27 Feb - 28 Feb
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,317 reviews)
Nice staff!

Reviewed on 23 Feb 2026

ENA Suite Hotel Namdaemun
Shilla Stay Seodaemun Seoul Station

Shilla Stay Seodaemun Seoul Station

4 out of 5
76, Chungjeong-ro, Seodaemun-gu Seoul Seoul
The price is ฿2,466 per night from 2 Mar to 3 Mar
฿2,466
฿2,713 total
2 Mar - 3 Mar
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean rooms in their reviews. ...
8.8/10 Excellent! (1,792 reviews)
Room was very clean and the staff were very helpful

Reviewed on 22 Feb 2026

Shilla Stay Seodaemun Seoul Station
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is ฿3,003 per night from 2 Mar to 3 Mar
฿3,003
฿3,303 total
2 Mar - 3 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ...
9/10 Wonderful! (2,920 reviews)
The staffs were nice and professional. Their service was great as well. The location of the hotel was close to everything that I wanted to do.

Reviewed on 23 Feb 2026

LOTTE CITY HOTEL MYEONGDONG
L7 HONGDAE by LOTTE HOTELS

L7 HONGDAE by LOTTE HOTELS

4 out of 5
141, Yanghwa-ro, Mapo-gu Seoul
The price is ฿3,153 per night from 2 Mar to 3 Mar
฿3,153
฿3,468 total
2 Mar - 3 Mar
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in their reviews. ...
9/10 Wonderful! (1,257 reviews)
Staff was super friendly. And the room was nice and clean.

Reviewed on 19 Feb 2026

L7 HONGDAE by LOTTE HOTELS
See all 2,499 properties in Hyehwa-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Hyehwa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong showing shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and Gwanghwamun Square. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
I didn't go inside the plaza, but was intrigued by this giant silver jelly bean of a building.

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Hyehwa-dong Travel Guide