Seocho-gu Travel Guide

Seoul

A modern glass-domed building with a bridge nearby.
A pink flowering tree in front of a modern building with a neon sign.
A crowded riverside promenade at dusk with people sitting and walking.
A modern building with a distinctive curved roof and purple lighting, situated by a waterfront with a city skyline in the background.
A river with a bridge, a modern building with green glass, and high-rise buildings in the background.

This riverside district of Seoul is packed with exciting places for discovering South Korean culture, including museums, galleries and theatres.

Lying directly south of the Han River in Seoul, Seocho-gu, or Seocho district, is a small area of Seoul that has much to offer. With key arts establishments, great waterside views and varied shopping, this is an easy place to relax for an afternoon. Come on a sunny day and allow time to enjoy the area’s lovely green spaces once you are finished sightseeing.

Seoul is divided into 25 “gu” (administrative districts). Walk down any street on Seocho-gu and see the sky-high, ultra-modern buildings that are characteristic of the South Korean capital. Some of the country’s most famous brands, such as Samsung and Skin Food, have offices here. Amid the office blocks and streets bustling with businesspeople, the cultural scene of Seocho is flourishing.

The jewel of Seocho is the vast Seoul Arts Centre, which is divided into several areas devoted to different aspects of South Korean culture. Check the schedule at the Opera House, which seats 2,300 people. See everything from ballet to musicals to opera here. For a different musical experience visit the Music Hall, which has hosted the London Symphony Orchestra. In the Calligraphy and Hangaram Art Museums, discover South Korea’s rich traditions of handwriting and visual arts.

Another important cultural institution in Seocho is the National Gugak Centre, also sometimes known as the National Centre for Korean Traditional Performing Arts. The centre is devoted to preserving the rich traditional musical heritage of South Korea. See performances in its auditoriums or visit one of the exhibits hosted at various locations.

Visit the area before mid-afternoon on a Saturday to enjoy the lively atmosphere of Seocho Flea Market. This is a wonderful place to pick up unique souvenirs.

Come to Seocho-gu on a summer day to escape the city streets in green spaces such as Yangjae Citizens' Park. Seocho’s main station is on several lines and is easily accessible from most parts of the city.


Stay near popular Seocho-gu attractions

Things to do


Top hotels in Seocho-gu

Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
The price is ฿2,606 per night from 10 Sept to 11 Sept
฿2,606
฿2,867 total
10 Sept - 11 Sept
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff ...
8.8/10 Excellent! (1,763 reviews)
"Unknown fan noise all night long. I turned off all lights and the fan switch, but it still went on."

Reviewed on 2 Aug 2026

Toyoko Inn Seoul Gangnam
Shilla Stay Seocho Gangnam Station

Shilla Stay Seocho Gangnam Station

4 out of 5
427 Hyoryeong-ro, Seocho-gu Seoul
The price is ฿3,840 per night from 31 Aug to 1 Sept
฿3,840
฿4,224 total
31 Aug - 1 Sept
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff in their reviews. ...
Shilla Stay Seocho Gangnam Station
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is ฿14,372 per night from 19 Aug to 20 Aug
฿14,372
฿17,390 total
19 Aug - 20 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ฿5,425 per night from 1 Sept to 2 Sept
฿5,425
฿5,967 total
1 Sept - 2 Sept
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
HOTEL THE BOTANIK SEWOON MYEONGDONG
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

3 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU Seoul
The price is ฿3,385 per night from 25 Aug to 26 Aug
฿3,385
฿3,723 total
25 Aug - 26 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
Fairfield by Marriott Seoul
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is ฿5,636 per night from 30 Aug to 31 Aug
฿5,636
฿6,200 total
30 Aug - 31 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ...
9/10 Wonderful! (2,996 reviews)
"Great stay"

Reviewed on 11 Aug 2026

LOTTE CITY HOTEL MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Seocho-gu

Find the best Seocho-gu areas for the activities you enjoy most. Learn more about Seocho-gu
Learn more about Seocho-gu

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Yongsan-gu

Travellers choose Yongsan-gu for its ample dining options. Hop aboard the metro at Hyochang Park Station or Namyeong Station and check out top sights like Yongsan Electronics Market.



Seocho-gu Travel Guide