Insa-dong Travel Guide

Seoul

A bustling street lined with shops and trees, decorated with hanging lanterns.
A busy urban street with pedestrians, shops, and traditional red lanterns.
A street vendor's stall with various items for sale, including figurines, pottery, and decorative objects.
A collection of traditional paintings with various subjects including birds, flowers, and figures in historical attire.
A dense arrangement of colorful paper flowers in various shades of red, yellow, blue, and white.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is ฿5,378 per night from 30 Aug to 31 Aug
฿5,378
฿5,916 total
30 Aug - 31 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,165 reviews)
"We had a wonderful stay at Amid Hotel Seoul. The location is outstanding, within walking distance of many of Seoul's most important historical attractions, making it the perfect base for exploring the city. The staff was incredibly friendly, welcoming, and always happy to help with anything we needed. ..."

Reviewed on 2 Aug 2026

AMID HOTEL SEOUL
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is ฿9,119 per night from 1 Sept to 2 Sept
฿9,119
฿11,034 total
1 Sept - 2 Sept
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ฿5,167 per night from 3 Sept to 4 Sept
฿5,167
฿5,684 total
3 Sept - 4 Sept
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,820 reviews)
"The staff were very polite and helpful. Room was clean and maintained everyday!"

Reviewed on 4 Aug 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Novotel Ambassador Seoul Dongdaemun Hotels & Residences

Novotel Ambassador Seoul Dongdaemun Hotels & Residences

5 out of 5
238 Euljiro Seoul KR
The price is ฿8,862 per night from 30 Aug to 31 Aug
฿8,862
฿9,748 total
30 Aug - 31 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and an outdoor pool. Our guests praise the helpful staff and the clean rooms in their reviews. ...
9/10 Wonderful! (1,321 reviews)
"This place definitely has very kind and helpful staff ( shout out to Sean for giving the best help every time i needed guides for places i wanted to visit) and they all speak english well which is not that common for Seoul hotels so it’s a huge plus ! The breakfast buffet has a huge variety of options ..."

Reviewed on 4 Aug 2026

Novotel Ambassador Seoul Dongdaemun Hotels & Residences
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is ฿5,378 per night from 30 Aug to 31 Aug
฿5,378
฿5,916 total
30 Aug - 31 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ...
9/10 Wonderful! (3,000 reviews)
"Very clean room. The hallway was a little warm but we went in the summer so that is understandable, I do love being on the 3rd floor where the laundry room, gym and microwave are located. The area of the hotel is about a 10 minute walk to the heart of Myeongdong shopping so it was very convenient. ..."

Reviewed on 4 Aug 2026

LOTTE CITY HOTEL MYEONGDONG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is ฿6,333 per night from 31 Aug to 1 Sept
฿6,333
฿7,662 total
31 Aug - 1 Sept
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
Lotte Hotel World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Yongsan-gu

Travellers choose Yongsan-gu for its ample dining options. Hop aboard the metro at Hyochang Park Station or Namyeong Station and check out top sights like Yongsan Electronics Market.



Insa-dong Travel Guide