East Florence Travel Guide

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

฿802
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

฿802
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is ฿9,212 per night from 5 Oct to 6 Oct
฿9,212
฿10,593 total
5 Oct - 6 Oct
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (736 reviews)
"Will definitely be back"

Reviewed on 22 Sept 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave, Florence, AL
The price is ฿4,399 per night from 5 Oct to 6 Oct
฿4,399
฿5,058 total
5 Oct - 6 Oct
includes taxes & fees
Stay at this 3-star business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (314 reviews)
"Pool, grill, Laundry. Staff was amazing."

Reviewed on 17 Aug 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard, Florence, AL
The price is ฿2,098 per night from 26 Sept to 27 Sept
฿2,098
฿2,329 total
26 Sept - 27 Sept
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (130 reviews)
"Really enjoyed it."

Reviewed on 13 Aug 2025

Budget Inn & Suites
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
The price is ฿2,553 per night from 1 Oct to 2 Oct
฿2,553
฿2,834 total
1 Oct - 2 Oct
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (569 reviews)
"The hotel was unique and close to being excellent. There is construction going on, but we were up and gone by 930 or so and it did not affect us. The decorations were interesting, but definitely made it stand out a bit from similar hotels. The only negative was that the floor in our room was dirty ..."

Reviewed on 18 Sept 2025

The ColdWater Inn
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
The price is ฿2,169 per night from 1 Oct to 2 Oct
฿2,169
฿2,407 total
1 Oct - 2 Oct
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (925 reviews)
"The hotel looks a bit rough from the street. The doors open to the outside, rarely a good sign. There are cheap offbrand grills out back. However, the room was clean and in decent shape. I've definitely paid much more for worse accommodations. It was a good value and I would stay here again."

Reviewed on 18 Sept 2025

Days Inn by Wyndham Muscle Shoals Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
The price is ฿5,709 per night from 13 Oct to 14 Oct
฿5,709
฿6,337 total
13 Oct - 14 Oct
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (752 reviews)
"The property is located in historic downtown Florence, very convenient for a fun night out."

Reviewed on 22 Sept 2025

The Stricklin Hotel
See all 190 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence Travel Guide