East Florence Travel Guide

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

฿817
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

฿1,046
per adult
100% of travellers recommend
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

฿817
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is ฿8,091 per night from 9 Nov to 10 Nov
฿8,091
฿9,305 total
9 Nov - 10 Nov
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (741 reviews)
The rooms were updated and clean. The entire staff was very friendly and helpful. This has been our 3rd time staying with this establishment because we enjoy it so much there.

Reviewed on 27 Oct 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave, Florence, AL
The price is ฿4,484 per night from 29 Nov to 30 Nov
฿4,484
฿5,157 total
29 Nov - 30 Nov
includes taxes & fees
Stay at this 3-star business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (321 reviews)
The atmosphere was great. The rooms fantastic and the staff wonderful and attentive to our needs. Will definitely stay again.

Reviewed on 26 Oct 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard, Florence, AL
Fully refundable
The price is ฿2,139 per night from 14 Nov to 15 Nov
฿2,139
฿2,375 total
14 Nov - 15 Nov
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (138 reviews)
Air conditioner loud and the bed make noise when you get in and out.

Reviewed on 19 Oct 2025

Budget Inn & Suites
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
The price is ฿2,778 per night from 11 Nov to 12 Nov
฿2,778
฿3,084 total
11 Nov - 12 Nov
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (609 reviews)
Clean. Room wasn’t as pretty as rest of hotel

Reviewed on 31 Oct 2025

The ColdWater Inn
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (778 reviews)
Everything ok

Reviewed on 3 Nov 2025

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The Stricklin Hotel
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
The price is ฿2,075 per night from 30 Nov to 1 Dec
฿2,075
฿2,303 total
30 Nov - 1 Dec
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (963 reviews)
Friendly staff, very clean, comfortable bed. Exactly what we needed, a clean, comfortable place to stay the night. Extremely reasonable price too.

Reviewed on 3 Nov 2025

Days Inn by Wyndham Muscle Shoals Florence
See all 194 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence Travel Guide