Florence Travel Guide

Tourist Guide

Florence showing heritage architecture and a garden
Florence
Florence featuring a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (773 reviews)
Shower wasn’t that clean when I went to take a shower there was hair on the wall and in the bathtub

Reviewed on 27 Oct 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is ฿2,182 per night from 4 Nov to 5 Nov
฿2,182
฿2,510 total
4 Nov - 5 Nov
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (868 reviews)
It was for a friend and it was a great place for her to stay.

Reviewed on 23 Oct 2025

Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is ฿3,386 per night from 10 Nov to 11 Nov
฿3,386
฿3,893 total
10 Nov - 11 Nov
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (732 reviews)
The room was clean but the bed was a bit uncomfortable. Loved the sofa bed it was very sturdy. The breakfast could use a little work. The coffee was horrible.

Reviewed on 25 Oct 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Popular attractions Wheeler National ...
9.4/10 Exceptional! (228 reviews)
I loved it !! Spacious

Reviewed on 30 Oct 2025

stayAPT Suites Madison-Greenbrier
stayAPT Suites Dothan

stayAPT Suites Dothan

2.5 out of 5
259 Hospitality Ln, Dothan, AL
Stay at this business-friendly aparthotel in Dothan. Enjoy free Wi-Fi, free parking and a fitness centre. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (149 reviews)
Clean place, spacious and very comfortable bed

Reviewed on 20 Oct 2025

stayAPT Suites Dothan
stayAPT Suites Montgomery

stayAPT Suites Montgomery

2.5 out of 5
5000 Woodmere Blvd, Montgomery, AL
Stay at this business-friendly aparthotel in Montgomery. Enjoy free Wi-Fi, free parking and a fitness centre. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (223 reviews)
Every thing

Reviewed on 24 Oct 2025

stayAPT Suites Montgomery
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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