Fitzrovia Travel Guide
London
Popular places to visit
Tottenham Court Road
During your visit to London, you can search for that perfect souvenir at Tottenham Court Road. Discover the top-notch restaurants and entertainment choices in this family-friendly area.
BT Tower
BT Tower is just one of the places to see in London, so why not enjoy the other things to explore during your travels? Experience the entertainment choices and acclaimed art galleries in this culturally rich area.
Pollock's Toy Museum
Relive the lives of children through the ages via collections of toys, games and puppets at this quirky museum.
Dominion Theatre
Enjoy a show at Dominion Theatre, a theatre with a story to tell in London. Visit the notable monuments and shops in this culturally rich area.
Bedford Square
After visiting Bedford Square, make a plan to see the other sights and activities in London. Experience the entertainment choices and acclaimed art galleries in this culturally rich area.
London Fo Guang Shan Temple
You can learn about the history of London when you stop by London Fo Guang Shan Temple. Discover the fascinating museums and shops in this vibrant area.
Things to do
Fast Track London Eye Entry Ticket
City Sightseeing London Hop-On Hop-Off Bus Tour + Bookable Extras
Shrek's Adventure! London Tickets
From London: Edinburgh Full-Day Tour with Edinburgh Castle & Hop-on-Hop-Off
Tower Bridge Admission Tickets
Top hotels in Fitzrovia
STG Hotel London Oxford Street
"The worst hotel I’ve ever stayed in. The room from hell! Tiny room, no ventilation, no air-conditioning and not even a fan in the room. The window only opens slightly but it’s way too noisy."
Reviewed on 30 May 2026
Zedwell Underground Hotel Tottenham Court Road
"Room was clean and air con was great I. Such joy"
Reviewed on 30 May 2026
Radisson Blu Hotel, London Euston Square
"Vivian was very helpful! Location was in a convenient area for shopping and dining and near a metro station!"
Reviewed on 29 May 2026
Sanderson London, a Morgans Originals hotel
"We enjoyed our stay at the Sanderson London. The location was walking distance to several restaurants, as well as to Oxford Street. The street was also quiet, so when it was time for sleeping, there was very little outside noise to disturb us. The staff were very friendly and helpful, and made our ..."
Reviewed on 29 May 2026
Holiday Inn London - Regent's Park by IHG
"There was a good range of choice for breakfast, but I did find the hot breakfast choice was not hot enough. The plate itself was hot, pity about the food. Other than that I had a really enjoyable stay."
Reviewed on 28 May 2026
The Bloomsbury
"Second time staying here. Everything from check in to check out was seamless. The staff was extremely helpful and pleasant. The hotel itself was cozy and charming. The bar downstairs and waiting area was great, taking you away from the bustle of Oxford Street. Great location"
Reviewed on 24 May 2026
Other neighbourhoods around Fitzrovia
Bloomsbury
Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Russell Square, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.
West End
Piccadilly Circus and Trafalgar Square are a few top attractions in West End. Hop around the city on the metro at Bond Street (Elizabeth Line) Station or Oxford Circus Underground Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.
Soho
Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.
Marylebone
Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.
Kings Cross St. Pancras
Kings Cross St. Pancras is highly notable for its fascinating museums, and you might want to visit top sights like St Pancras Chambers and British Library. See more of London by jumping on the metro at King's Cross & St. Pancras Underground Station or Russell Square Underground Station.
Mayfair
Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.
