East Florence Travel Guide

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

฿811
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

฿811
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is ฿9,322 per night from 10 Aug to 11 Aug
฿9,322
฿10,721 total
10 Aug - 11 Aug
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (720 reviews)
I Don’t Want To Leave
"The hotel staff, bellmen, hotel room was excellent. Check-in was very quick. The bellman was very friendly and knowledgeable about the hotel. The hotel room was so comfortable and the balcony view overlooking TVA and Florence landscape was very nice.Very clean. I wanted to add an extra night but ..."

Reviewed on 24 Jul 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave, Florence, AL
The price is ฿4,193 per night from 10 Aug to 11 Aug
฿4,193
฿4,822 total
10 Aug - 11 Aug
includes taxes & fees
Stay at this 3-star business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (309 reviews)
"The staff was so nice and the rooms were so nice and clean"

Reviewed on 4 Jun 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard, Florence, AL
Fully refundable
The price is ฿2,124 per night from 27 Jul to 28 Jul
฿2,124
฿2,357 total
27 Jul - 28 Jul
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.6/10 Good! (122 reviews)
"They werte nice and clean and quiet"

Reviewed on 26 Jun 2025

Budget Inn & Suites
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
Fully refundable
The price is ฿2,584 per night from 27 Jul to 28 Jul
฿2,584
฿2,868 total
27 Jul - 28 Jul
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (514 reviews)
"Nice and clean, large rooms. I do like for my bed to be made each day. The pool wasn’t clean, had a bad smell."

Reviewed on 20 Jul 2025

The ColdWater Inn
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
The price is ฿2,168 per night from 10 Aug to 11 Aug
฿2,168
฿2,406 total
10 Aug - 11 Aug
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (890 reviews)
"The AC worked too good but felt great on 70"

Reviewed on 23 Jul 2025

Days Inn by Wyndham Muscle Shoals Florence
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
Fully refundableReserve now, pay when you stay
The price is ฿2,177 per night from 27 Jul to 28 Jul
฿2,177
฿2,504 total
27 Jul - 28 Jul
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (817 reviews)
"Night shift worker was really nice and helpful, easy check in, it was quite, pool was warm which i found was awesome, good breakfast, room was clean and presentable"

Reviewed on 22 Jul 2025

Baymont by Wyndham Florence/Muscle Shoals
See all 188 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence Travel Guide