East Florence Travel Guide

Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

McFarland Park

After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savour the top-notch restaurants.

McFarland Park

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

฿776
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

฿993
per adult
100% of travellers recommend
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

฿776
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
Fully refundableReserve now, pay when you stay
The price is ฿9,509 per night from 2 Apr to 3 Apr
฿9,509
฿10,935 total
2 Apr - 3 Apr
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (772 reviews)
The spa attendant for our couples massage treatment my husband different.

Reviewed on 25 Mar 2026

Renaissance Shoals Resort & Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
The price is ฿4,573 per night from 26 Apr to 27 Apr
฿4,573
฿5,259 total
26 Apr - 27 Apr
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (337 reviews)
Room was clean and parking was plentiful.

Reviewed on 26 Mar 2026

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
The price is ฿2,166 per night from 10 Apr to 11 Apr
฿2,166
฿2,404 total
10 Apr - 11 Apr
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
Budget Inn & Suites
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is ฿5,597 per night from 31 Mar to 1 Apr
฿5,597
฿6,461 total
31 Mar - 1 Apr
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (845 reviews)
Personal attention. Very clean and good location.

Reviewed on 30 Mar 2026

The Stricklin Hotel
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals

2 out of 5
1852 Highway 72 E Tuscumbia AL
The price is ฿2,191 per night from 16 Apr to 17 Apr
฿2,191
฿2,432 total
16 Apr - 17 Apr
includes taxes & fees
Stay at this business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.2/10 Very Good! (1,003 reviews)
Good

Reviewed on 30 Mar 2026

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
The price is ฿2,432 per night from 5 Apr to 6 Apr
฿2,432
฿2,700 total
5 Apr - 6 Apr
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.6/10 Excellent! (1,005 reviews)
The room was nice and clean. The breakfast wasn't great (coffee was lukewarm as was the food that was supposed to be hot, the waffle iron wasn't non stick so the waffle did not want to come off) but there were a few options so that part was fine. Just be aware with this location that it doesn't matter ...

Reviewed on 30 Mar 2026

Days Inn by Wyndham Muscle Shoals Florence
See all 199 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence Travel Guide