East Florence Travel Guide

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

฿802
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

฿802
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is ฿9,172 per night from 15 Sept to 16 Sept
฿9,172
฿10,547 total
15 Sept - 16 Sept
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (731 reviews)
"Bad cell phone service within building..we had to go outside far away from building to get cell service."

Reviewed on 7 Sep 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave, Florence, AL
The price is ฿3,967 per night from 5 Oct to 6 Oct
฿3,967
฿4,562 total
5 Oct - 6 Oct
includes taxes & fees
Stay at this 3-star business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (313 reviews)
"Pool, grill, Laundry. Staff was amazing."

Reviewed on 17 Aug 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard, Florence, AL
The price is ฿2,089 per night from 17 Sept to 18 Sept
฿2,089
฿2,319 total
17 Sept - 18 Sept
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (130 reviews)
"Really enjoyed it."

Reviewed on 13 Aug 2025

Budget Inn & Suites
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
Fully refundable
The price is ฿2,542 per night from 15 Sept to 16 Sept
฿2,542
฿2,822 total
15 Sept - 16 Sept
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (560 reviews)
Ok
"In not impressed with the water pressure or the hot water"

Reviewed on 8 Sep 2025

The ColdWater Inn
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
The price is ฿2,133 per night from 18 Sept to 19 Sept
฿2,133
฿2,367 total
18 Sept - 19 Sept
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (918 reviews)
Would return if in the area
"Room and property were clean and had everything we needed for a quick one-night stay. We would stay here again."

Reviewed on 9 Sep 2025

Days Inn by Wyndham Muscle Shoals Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (743 reviews)
"Very loud bar next door but nice hotel."

Reviewed on 3 Sep 2025

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The Stricklin Hotel
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East Florence Travel Guide