East Florence Travel Guide
Florence
Visit East Florence
Popular places to visit
North Alabama Medical Center
If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.
Renaissance Tower
Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Things to do

Sheffield: Muscle Shoals Sound Studio Guided Tour

Muscle Shoals Sound Studio Tour in Sheffield Alabama
Top hotels in East Florence

Renaissance Shoals Resort and Spa
The property was beautiful and the staff was amazing and very friendly.
Reviewed on 24 Oct 2025

Residence Inn Florence Marriott
The atmosphere was great. The rooms fantastic and the staff wonderful and attentive to our needs. Will definitely stay again.
Reviewed on 26 Oct 2025

Budget Inn & Suites
Air conditioner loud and the bed make noise when you get in and out.
Reviewed on 19 Oct 2025

The ColdWater Inn
The first 2 nights we had very noisy "neighbors" well into the night and beginning again at 4am. The staff were excellent . i did report that the shower had a constant stream of water, and the bathtub was discolored around the drain area. The toilet tissue holder had been broken. These are mostly ...
Reviewed on 27 Oct 2025

The Stricklin Hotel
Shower wasn’t that clean when I went to take a shower there was hair on the wall and in the bathtub
Reviewed on 27 Oct 2025

Days Inn by Wyndham Muscle Shoals Florence
Comfortable bed, thick & extra large towels. Breakfast was hot and tasty. But tub was slippery.
Reviewed on 27 Oct 2025
