Seongbuk-dong Travel Guide
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
DMZ Tour including Hotel Pick up
SEOUL Mobile Public Transport Card for Subway and Bus
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Seoul DMZ Tour with 3rd Tunnel and Red Suspension Bridge
[DMZ Adventure] DMZ and optional Boat Voyage in River
2025 Travelers’ Choice Best of the Best: DMZ Tour from Seoul
Top hotels in Seongbuk-dong
ENA Suite Hotel Namdaemun
Great location, clean, helpful staff.
Reviewed on 13 Jan 2026
The Shilla Seoul
Staying on the executive floor give you access to exquisite food that you will not find in any other hotel executive lounge. You don’t even have to go to dinner at night after attending happy hour in the lounge. Everything is so elegant and the staff is so attentive. Best executive lounge ...
Reviewed on 29 Dec 2025
Grand Hyatt Seoul
Clean, filtered water and coffee maker available in room which is convenient for longer stays.
Reviewed on 14 Nov 2025
HOTEL THE BOTANIK SEWOON MYEONGDONG
Breakfast was good. Friendly and helpful hotel staff.
Reviewed on 12 Jan 2026
Shilla Stay Gwanghwamun Myungdong
Clean bed setting and room. I'll stay next trip also.
Reviewed on 12 Jan 2026
Shilla Stay Seodaemun Seoul Station
いつも大変快適に利用しています。
Reviewed on 9 Jan 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Dongdaemun History and Culture Park and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Dongdaemun History and Culture Park and Myeongdong Street are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
