Whether you are a first-time or regular ryokan traveler, Kokuya sets the gold standard for comfort, relaxation, and personalized service. The advantages over the many other Shibu-onsen ryokans include its own nine (7 public, 2 private) onsen available to all guests, and some rooms with their own open air private baths for the ultimate bed-to-bath soaking. Add in impeccable "farm and stream to table" kaseki-style meals with attentive service just short of pampering, cozy tatami rooms, and strolling the narrow Shibu-onsen lanes in a yukata and geta (or slippers) for an immersive cultural experience. While there is free and ample wifi, you'll likely want to stow your cell phone and let the worries "back there" stay there while you explore discoveries of a more inner nature. Nearby are snow monkeys, sake brewery & art gallery, craft shops, and temples. What's not to love?