This seems to be a new brand by Hilton. They seem to be trying to cater to a young, hip trade. Which is certainly not us. The motel is brand-new, the bed was comfortable, the motel was close to the interstate. A strange layout in the room, which may reflect the attempt to be young and hip (or to use less space). It's plunked in the middle of a very strange collection of motels and fast-food joints which seem to be popping out of the ground like radishes. To cater to the nearby harness-track-turned-casino, I think.