Fitzrovia Travel Guide
London
Popular places to visit
Tottenham Court Road
During your visit to London, you can search for that perfect souvenir at Tottenham Court Road. Discover the top-notch restaurants and entertainment choices in this family-friendly area.
BT Tower
BT Tower is just one of the places to see in London, so why not enjoy the other things to explore during your travels? Experience the entertainment choices and acclaimed art galleries in this culturally rich area.
Pollock's Toy Museum
Relive the lives of children through the ages via collections of toys, games and puppets at this quirky museum.
Dominion Theatre
Enjoy a show at Dominion Theatre, a theatre with a story to tell in London. Visit the notable monuments and shops in this culturally rich area.
Bedford Square
After visiting Bedford Square, make a plan to see the other sights and activities in London. Experience the entertainment choices and acclaimed art galleries in this culturally rich area.
The Building Centre
You can study the exhibits at The Building Centre, a museum with a storied past, during your holiday in London. Discover the fascinating museums and notable monuments in this culturally rich area.
Things to do
Fast Track London Eye Entry Ticket
City Sightseeing London Hop-On Hop-Off Bus Tour + Bookable Extras
Shrek's Adventure! London Tickets
From London: Edinburgh Full-Day Tour with Edinburgh Castle & Hop-on-Hop-Off
Tower Bridge Admission Tickets
Top hotels in Fitzrovia
STG Hotel London Oxford Street
"Well worth staying here. It really works and great Bauer for good hotel in London. Room signs need to be bigger and more red"
Reviewed on 31 May 2026
Zedwell Underground Hotel Tottenham Court Road
"Room clean and well maintained, save for air conditioning, which had a control unit that was worn and difficult to regulate."
Reviewed on 31 May 2026
Radisson Blu Hotel, London Euston Square
"Reasonable hotel for Easton area"
Reviewed on 31 May 2026
Sanderson London, a Morgans Originals hotel
"We enjoyed our stay at the Sanderson London. The location was walking distance to several restaurants, as well as to Oxford Street. The street was also quiet, so when it was time for sleeping, there was very little outside noise to disturb us. The staff were very friendly and helpful, and made our ..."
Reviewed on 29 May 2026
Numa London Bloomsbury
"Excellent!!! Highly recommend"
Reviewed on 30 May 2026
Holiday Inn London - Regent's Park by IHG
"There was a good range of choice for breakfast, but I did find the hot breakfast choice was not hot enough. The plate itself was hot, pity about the food. Other than that I had a really enjoyable stay."
Reviewed on 28 May 2026
Other neighbourhoods around Fitzrovia
Bloomsbury
Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Russell Square, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.
West End
Piccadilly Circus and Trafalgar Square are a few top attractions in West End. Hop around the city on the metro at Bond Street (Elizabeth Line) Station or Oxford Circus Underground Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.
Soho
Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.
Marylebone
Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.
Kings Cross St. Pancras
Kings Cross St. Pancras is highly notable for its fascinating museums, and you might want to visit top sights like Russell Square and St Pancras Chambers. See more of London by jumping on the metro at King's Cross & St. Pancras Underground Station or Russell Square Underground Station.
Mayfair
Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.
