Fitzrovia Travel Guide
London
Popular places to visit
Tottenham Court Road
During your visit to London, you can search for that perfect souvenir at Tottenham Court Road. Discover the top-notch restaurants and entertainment choices in this family-friendly area.
BT Tower
BT Tower is just one of the places to see in London, so why not enjoy the other things to explore during your travels? Experience the acclaimed theatre scene and fascinating museums in this vibrant area.
Pollock's Toy Museum
Relive the lives of children through the ages via collections of toys, games and puppets at this quirky museum.
Dominion Theatre
Enjoy a show at Dominion Theatre, a theatre with a story to tell in London. Visit the shops and notable monuments in this vibrant area.
Bedford Square
After visiting Bedford Square, make a plan to see the other sights and activities in London. Experience the acclaimed theatre scene and fascinating museums in this vibrant area.
New London Architecture
You can study the exhibits at New London Architecture, a museum with a storied past, during your holiday in London. Discover the acclaimed art galleries and shops in this vibrant area.
Things to do
Fast Track London Eye Entry Ticket
City Sightseeing London Hop-On Hop-Off Bus Tour + Bookable Extras
London in a Day: Tower of London, Westminster Abbey & River Cruise
Tower Bridge Admission Tickets
Shrek's Adventure! London Tickets
Top hotels in Fitzrovia
STG Hotel London Oxford Street
Excellent location for restaurants shopping etc
Reviewed on 1 May 2026
Zedwell Underground Hotel Tottenham Court Road
The room was clean as you’d expect. There was a smell of drains coming from the shower room which was unpleasant. Incredibly poor air con meant the room heated quickly if using the shower or a hair dryer. We resorted to leaving the door open to try to cool it from 25 degrees.
Reviewed on 3 May 2026
Radisson Blu Hotel, London Euston Square
Check in was quick and easy, staff pleasant and helpful. Room was clean and had everything you would need. Bed was very comfortable. Bar was nice. Great location for getting around London. Highly recommended, would definitely stay here again.
Reviewed on 3 May 2026
Sanderson London, a Morgans Originals hotel
Great breakfast. Weird room layout. Not as premium as it thinks it is.
Reviewed on 20 Apr 2026
Radisson Blu Hotel, London Tottenham Court Road
Helpful staff, unexpected upgrade, perfect location, great looking room.
Reviewed on 3 May 2026
Arran House Hotel
Good location, and clean but in poor condition with cracks in wall and poor plumbing. Friendly staff.
Reviewed on 27 Apr 2026
Other neighbourhoods around Fitzrovia
Bloomsbury
Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.
West End
Piccadilly Circus and Trafalgar Square are a few top attractions in West End. Hop around the city on the metro at Bond Street (Elizabeth Line) Station or Oxford Circus Underground Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.
Soho
Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.
Marylebone
Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.
Kings Cross St. Pancras
Kings Cross St. Pancras is highly notable for its fascinating museums, and you might want to visit top sights like St Pancras Chambers and British Library. See more of London by jumping on the metro at King's Cross & St. Pancras Underground Station or Russell Square Underground Station.
Mayfair
Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.
