I stayed at the Hotel Madeira Centro for the first time in January 2024 for a post-Christmas weekend. Located very centrally just a couple of hundred metres from the beach, there are plenty of bars, restaurants and shops right outside the front door. With 20 floors, it's a big hotel which dominates the skyline in the area and the Rooftop bar is definitely worth a visit. My room was a good size, warm, clean and comfortable and although the bath and bathroom were a little cramped, the shower was excellent. Spotlessly clean throughout, checking was really quick and the friendly welcoming approach of the check in staff was matched by all the staff I encountered. Breakfast was good quality with a good choice to suit most diets. Remarkably, despite the size of the hotel, breakfast was a fairly relaxed and calm experience, unlike the 'feeding frenzy' often experienced in similar establishments. Parking, at €20 per day was fairly expensive and although the charge of €8 to use the sauna and steam room is not extortionate, I felt that a charge just to use the small gym was unnecessary. Overall, an excellent and enjoyable stay. Highly recommended.