East Florence Travel Guide
Florence
Visit East Florence
Popular places to visit
North Alabama Medical Center
If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
McFarland Park
After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savour the top-notch restaurants.
Things to do
Sheffield: Muscle Shoals Sound Studio Guided Tour
Muscle Shoals Sound Studio Tour in Sheffield Alabama
Top hotels in East Florence
Renaissance Shoals Resort & Spa
The spa attendant for our couples massage treatment my husband different.
Reviewed on 25 Mar 2026
Residence Inn Florence Marriott
Room was clean and parking was plentiful.
Reviewed on 26 Mar 2026
Budget Inn & Suites
The Stricklin Hotel
Personal attention. Very clean and good location.
Reviewed on 30 Mar 2026
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Good
Reviewed on 30 Mar 2026
Days Inn by Wyndham Muscle Shoals Florence
The room was nice and clean. The breakfast wasn't great (coffee was lukewarm as was the food that was supposed to be hot, the waffle iron wasn't non stick so the waffle did not want to come off) but there were a few options so that part was fine. Just be aware with this location that it doesn't matter ...
Reviewed on 30 Mar 2026
