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The Florance

3.5 star property
Travelers start their day with a thoughtful continental breakfast at this art-filled guesthouse in downtown Launceston, where local creativity meets comfort

Choose dates to view prices

The Florance in Launceston's CBD combines hospitality with cultural touches via its on-site art gallery. Guests can relax in the garden, enjoy morning coffee on the terrace, and use in-room WiFi. The staff consistently receives positive reviews for their attentive service.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Parking included
  • Free Wi-Fi
  • Laundry room
  • Housekeeping
The current price is ฿5,601
฿6,161 total
includes taxes & fees
29 Jan - 30 Jan

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Premium King Park View

Premium King Park View | Premium bedding, pillow-top beds, individually decorated

Premium King Park View

10.0 out of 10
Exceptional
(5 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • 35 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Premium Queen Park View

Premium Queen Park View | Premium bedding, pillow-top beds, individually decorated

Premium Queen Park View

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • 30 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Premium Queen

Premium Queen | Premium bedding, pillow-top beds, individually decorated

Premium Queen

8.0 out of 10
Very good
(2 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • 35 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Queen Suite

Queen Suite | Premium bedding, pillow-top beds, individually decorated

Queen Suite

9.6 out of 10
Exceptional
(4 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Blackout curtains
Separate bedroom
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Twin King Single

Twin King Single | Premium bedding, pillow-top beds, individually decorated

Twin King Single

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • 25 sq m
  • Sleeps 2
  • 2 Large Single Beds

Twin King Single Private Bathroom Room

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • Sleeps 2
  • 1 King Bed OR 2 Large Single Beds
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About the area

Located in Launceston CBD, a neighbourhood in Launceston, The Florance is in the entertainment district. Harvest Market and Quadrant Mall are worth checking out if shopping is on the agenda, while those wishing to experience the area's natural beauty can explore Cataract Gorge Reserve and Trevallyn Nature Recreation Area. Looking to enjoy an event or a game while in town? See what's happening at Indoor Sports Center or University of Tasmania Stadium. Visit our Launceston travel guide
View more Guest houses in Launceston
Map
17 Brisbane St, Launceston, TAS, 7250

What's nearby

  • City Park featuring fall colors and a garden
    City Park
    1 min walk - 0.1 km
  • Brisbane Street Mall
    Brisbane Street Mall
    7 min walk - 0.6 km
  • Princess Theatre
    3 min walk - 0.3 km
  • 1842 Gallery
    7 min walk - 0.6 km
  • University of Tasmania Stadium
    12 min walk - 1.1 km

Getting around

  • East Tamar Junction Station
    3 min drive
  • Launceston, TAS (LST)
    16 min drive

Restaurants

  • Bread & Butter
    6 min walk
  • The Barrel Collective
    4 min walk
  • The Royal Oak Hotel
    2 min walk
  • Nomy
    5 min walk
  • Alchemy Bar & Restaurant
    7 min walk

About this property

The Florance

Guest house located in Launceston CBD
Free continental breakfast, a terrace and an art gallery on-site are just a few of the amenities provided at The Florance. Free in-room WiFi is available to all guests, along with a garden and laundry facilities.
You'll also enjoy the following perks during your stay:
  • Free self-parking
  • A round-trip airport shuttle (surcharge), express check-in and smoke-free property
  • Free newspapers
  • Guest reviews say great things about the helpful staff
Room features
All rooms are individually furnished, and feature comforts such as premium bedding and laptop-friendly workspaces, in addition to perks such as free WiFi and sound-insulated walls.
More amenities include:
  • Heating and ceiling fans
  • Bathrooms with rainfall showers and designer toiletries
  • Fridges, electric kettles and daily housekeeping

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Exterior
The Sebel Launceston
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  • Restaurant
  • Air-conditioning
  • Gym
9.2 out of 10, Wonderful, 880 reviews
The price is ฿5,487
฿6,035 total
includes taxes & fees
26 Jan - 27 Jan
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Return airport shuttle (surcharge)
  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:00 AM

Things to do

  • Art gallery
  • Private wine tours

Conveniences

  • Free newspapers in lobby
  • Laundry facilities

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

Accessibility

  • High-pile carpet in room
  • No lift

More

  • 2 floors
  • Built in 1890
  • Smoke-free property
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 45-inch flat-screen TV

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Refrigerator

More

  • Ceiling fan
  • Heating
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • Laptop workspace
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 8 PM
Early check-in subject to availability
Late check-in subject to availability
Late check-in fee for check-in between 8 PM and midnight
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 10 AM

Special check-in instructions

The property charges 1.5 per cent for credit card payments
There is no front desk at this property
Guests will receive an email with check-in instructions and an access code prior to arrival; access will be through a private entrance
To make arrangements for check-in please contact the property ahead of time using the information on the booking confirmation
If you are planning to arrive after 8 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Access code, private entrance

Pets

Pets not allowed

Children and extra beds

Children 11 and younger are not allowed at this property; all guests older than 11 are welcome
Rollaway/extra beds are not available.
Cots (infant beds) are not available

Payment types at the property

Important information

Optional extras

  • Late check-in fee for check-in between 8 PM and midnight
  • Credit card charges are subject to a surcharge of 1.5 per cent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher, a smoke detector and a security system

We should mention

This property does not have any lifts
Children 11 years old and younger are not permitted at this property

Property is also known as

Florance B&B Launceston
Florance Launceston
The Florance Guesthouse
The Florance Launceston
The Florance Guesthouse Launceston

Frequently asked questions

Is The Florance pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Florance?

As of 21 Jan 2026, prices found for a 1-night stay for 2 adults at The Florance on 29 Jan 2026 start from ฿5,600.62, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at The Florance?

Self-parking is free at this property.

What time is check-in at The Florance?

Check-in start time: 2 PM; check-in end time: 8 PM. Late check-in is available from 8 PM to midnight for a fee.

What time is check-out at The Florance?

Checkout is at 10 AM.

Does The Florance provide a shuttle to the airport?

Yes, there's an airport shuttle.

Where is The Florance located?

Located in Launceston CBD, this guesthouse is steps away from Design Centre of Tasmania, City Park and City Park Radio Museum. Albert Hall Convention Centre and Princess Theatre are also within 5 minutes. East Tamar Junction Station is 22 minutes by foot.

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Reviews

The Florance Reviews

9.6

Exceptional

10

Cleanliness

9.2

Location

9.8

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 109 out of 136 reviews
Rating 8 - Good. 21 out of 136 reviews
Rating 6 - Okay. 5 out of 136 reviews
Rating 4 - Poor. 1 out of 136 reviews
Rating 2 - Terrible. 0 out of 136 reviews

Reviews

10/10 Excellent

Katrina

Liked: Cleanliness, amenities, property conditions & facilities
Great location, clean and comfortable room, lovely breakfast. Loved the vibe!
Stayed 1 night in Dec 2025

10/10 Excellent

Julie

Liked: Cleanliness, property conditions & facilities
Easy check-in and out. Friendly and helpful staff at breakfast. Lovely food and was able to get a breakfast packed for my early start the next morning. Beautiful building.
Stayed 2 nights in Jan 2026

10/10 Excellent

Katherine

Liked: Cleanliness, property conditions & facilities
A very welcoming and comfortable place to stay. The room was lovely. A great area in the conservatory to sit and relax. A good location, close to the park and restaurants and shops.
Stayed 1 night in Jan 2026

10/10 Excellent

Mary Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Clean room, charming house with a nice mix of traditional and modern. Excellent breakfast. At first the lack of staff unnerved me but help was easily available and so friendly.
Stayed 2 nights in Jan 2026

10/10 Excellent

Jitka

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely, cosy boutique style accommodation with friendly and helpful staff.
Stayed 2 nights in Sep 2025

10/10 Excellent

Caroline

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property is a converted historic house and has been beautifully renovated into a boutique b&b in a great location. Didn't see a soul, except at breakfast (including check in). Breakfast was lovely, and the Conservatory is a wonderful space. Room was comfortable, but the only window was in the bathroom area (with a frosted glass door to let light into to room). Not a problem as we spent little time there other than sleeping!!
Stayed 1 night in Dec 2025

10/10 Excellent

Sandi

Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful building in a great location!
Stayed 1 night in Dec 2024

10/10 Excellent

Kate

Liked: Cleanliness, staff & service, property conditions & facilities
This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options. A really lovely place to stay.
Stayed 1 night in Sep 2024

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, property conditions & facilities
Bed was very comfortable and the building was clean safe and secure
Stayed 1 night in Feb 2025

10/10 Excellent

simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very good. Lovely room, comfy bed, great breakfast. Will return!
Stayed 3 nights in Aug 2024

8/10 Good

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
This was a friendly, cozy hotel with great staff and a congenial atmosphere. The food at breakfast was great, as was the environment. The rooms were entirely adequate, though you won't call them luxurious. Overall, it was a great stay with a uniquely warm vibe.
Stayed 1 night in Mar 2025

10/10 Excellent

Choongkook

Liked: Cleanliness, staff & service, property conditions & facilities
The location is good. The hotel size is small, but the staff was kind and took a comfortable rest.Breakfast was also very good.
Stayed 2 nights in May 2024

10/10 Excellent

Raymond

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quiet & Clean

The room was spacious and well maintained. The area was quiet and made for a good nights sleep. Breakfast was included, basic but enough to get you ready for the day.
Stayed 1 night in Dec 2024

10/10 Excellent

Naomi

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charm personified!

This is the most delightful, charming boutique hotel! Location is really convenient to everything. The staff is friendly and kind. Has a warm, cozy ambiance. Loved staying here! Highly recommend!
Stayed 2 nights in Oct 2023

10/10 Excellent

Leigh

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect hidden gem

The hotel is located centrally to the cbd. Rooms are comfortable with own ensuite, tea and coffee. There is also a large conservatory / common area where you can relax. The breakfast provided is next level. The staff (particularly Zoe) were super helpful. If i couldve stayed longer i would.
Stayed 1 night in Feb 2025

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful small inn.

Lovely small hotel/inn. Information was communicated to us promptly about check in process and parking as there is not a front desk. Our room was very nice although a bit small but fine for a night or two. The common areas are lovely and the breakfast was wonderful. We would definitely stay again. The location is also very good.
Stayed 1 night in Jan 2024

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Cozy stay

This is a very welcoming and comfortable inn. Well appointed rooms. Nice breakfast. Good recommendations. Friendly owners and staff. Central location. No negatives at all.
Stayed 3 nights in Mar 2024

10/10 Excellent

Tammela l

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charming Hotel

Clean and friendly staff. Don't know about eco hoof prints question but had click on something.
Stayed 1 night in Feb 2024

8/10 Good

Thena

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful heritage building opposite city park and Design Tasmania. We had one of the front rooms facing the park which was nicely appointed and light. Breakfast was nice and healthy. Staff were helpful and friendly. Overall very pleasant stay for us. However, we were travelling with friends who had a room without external windows other than in the bathroom. They found their room rather dark
Stayed 3 nights in Nov 2023

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overnight stay

Easy self check in,off street parking.Fresh real milk in fridge- enough for several hot drinks.Also able to make hot drinks in lounge/breakfast area.Fresh fruit available in breakfast area at all times.Plenty of tourist information available and good recommendations for places to eat.Comfortable lounges for sitting to chat, read in conservatory.Breakfast tray prepared and left in dining area- boiled eggs,toast,brewed coffee and pots of tea prepared by staff in morning.
Stayed 1 night in Sep 2023

10/10 Excellent

Adam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Despite looking, from the outside, like a redecorated 'Fawlty Towers', this is a real 'find'. Everything was spotlessly clean, immaculately tidy and you could feel any stresses just drift away. The bed was so comfortable that I didn't want to get out of it this morning. The breakfast offering was simple, but perfect. I couldn't fault the Florance and would happily recommend it to anyone.
Stayed 1 night in Dec 2024

10/10 Excellent

Martin

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful hotel close to town.
Stayed 1 night in Dec 2025

10/10 Excellent

Shirsha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay

Unbelievably cozy setup.
Stayed 1 night in Jul 2025

10/10 Excellent

Jane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A unique and enjoyable place to stay.
Stayed 1 night in Apr 2024

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Tasmania Adventure

The Florance was the perfect place to stay in Launceston! The room was great and Alicia was friendly, helpful, and served us a wonderful breakfast. The self check-in was easy and the directions were flawless. The ramp to the second floor made it easy to access the room. The room condition was great and the whole house was well maintained.
Stayed 1 night in Sep 2025