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Sure Hotel by Best Western Allen

3.5 star property
Start your day with a delicious breakfast buffet before exploring Gothenburg's attractions, all near this welcoming hotel.

Choose dates to view prices

Located near Liseberg Amusement Park, Sure Hotel by Best Western Allen offers a daily free breakfast buffet. Guests value the helpful multilingual staff, convenient dry cleaning, luggage storage, and tour booking assistance, making city exploration effortless.

Reviews

7.6 out of 10
Good

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Parking available
  • Laundry room
  • 24/7 front desk
The current price is ฿2,251
฿2,521 total
includes taxes & fees
15 Mar - 16 Mar

Room options

Available filters for rooms
Showing 5 of 5 rooms

View all photos for Standard Room, 1 Single Bed, Non Smoking

Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Standard Room, 1 Single Bed, Non Smoking

8.4 out of 10
Very good
(27 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Separate bedroom
Pillow-top bed
Blackout curtains
Hairdryer
Private bathroom
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Standard Room, 1 Double Bed, Non Smoking | Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(28 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Separate bedroom
Pillow-top bed
Blackout curtains
Hairdryer
Private bathroom
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Standard Room, 2 Single Beds, Non Smoking

8.0 out of 10
Very good
(11 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Separate bedroom
Pillow-top bed
Blackout curtains
Hairdryer
Private bathroom
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Family Room, 2 Single Beds, Non Smoking (with Sofabed)

Family Room, 2 Single Beds, Non Smoking (with Sofabed) | Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Family Room, 2 Single Beds, Non Smoking (with Sofabed)

7.6 out of 10
Good
(13 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Separate bedroom
Blackout curtains
Pillow-top bed
Sofa bed - twin
Hairdryer
  • 20 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Single Beds

View all photos for Economy Room, 1 Double Bed, Non Smoking

Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Economy Room, 1 Double Bed, Non Smoking

7.2 out of 10
Good
(10 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Separate bedroom
Pillow-top bed
Blackout curtains
Hairdryer
Private bathroom
  • 17 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
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About the area

Located in Gothenburg City Center, a neighbourhood in Gothenburg, Sure Hotel by Best Western Allen is near a metro station and near theme parks. Poseidon Statue and Haga Church are local landmarks, and some of the area's attractions include Liseberg Amusement Park and Gothenburg Tramway Museum. Looking to enjoy an event or a game while in town? See what's happening at Nya Ullevi Stadium or Gamla Ullevi Stadium. Spend some time exploring the area's activities, including golfing. Visit our Gothenburg travel guide
Map
Parkgatan 10, Gothenburg, 411 38

What's nearby

  • The Palm House in one of Gothenburg's parks. Tropical greenhouse you can visit and walk through.
    Garden Society of Gothenburg
    1 min walk - 0.1 km
  • Amazing evening view of the canal from the Nordstan shopping mall. #lifeatexpedia #wewhotravel #göteborg #gothenburg #sweden #night #wanderlust
    Nordstan Shopping Center
    7 min walk - 0.6 km
  • Gothenburg city
    Nya Ullevi Stadium
    10 min walk - 0.9 km
  • The Avenue
    3 min walk - 0.3 km
  • Gamla Ullevi Stadium
    4 min walk - 0.4 km

Getting around

  • Valand Tram Stop
    6 min walk
  • Gothenburg (XWL-Gothenburg Central Train Station)
    10 min walk
  • Gothenburg (GOT-Landvetter)
    25 min drive

Restaurants

  • John Scott's Pub
    5 min walk
  • Texas Longhorn Steakhouse
    4 min walk
  • Trädgår'n
    5 min walk
  • Hard Rock Cafe Gothenburg
    5 min walk
  • Rosenkaféet
    7 min walk

About this property

Sure Hotel by Best Western Allen

Hotel near Nya Ullevi Stadium
Close to Liseberg Amusement Park, Sure Hotel by Best Western Allen provides amenities, such as a free breakfast buffet and dry cleaning/laundry services. Guests can connect to free WiFi in public areas.
You'll also enjoy the following perks during your stay:
  • Self-parking (surcharge), luggage storage and multilingual staff
  • Free newspapers, a lift and tour/ticket information
  • Smoke-free property and a 24-hour front desk
More conveniences in all rooms include:
  • Hypo-allergenic bedding, pillowtop mattresses and free cots/infant beds
  • Bathrooms with showers and hairdryers
  • 32-inch LCD TVs with cable channels
  • Housekeeping, desks and phones

Awards and affiliations

Eco-certified property
This property participates in Green Key (Foundation for Environmental Education) – a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

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Property amenities

Internet

  • Available in all rooms: Internet access
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Onsite parking available only on request
  • Parking on site (SEK 200 per night)
  • Limited on-site self parking

Food and drink

  • Free buffet breakfast

Things to do

  • Stereo

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping on request
  • Multilingual staff
  • Tour and ticket assistance

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 1 building
  • 3 floors
  • Built in 1965
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free cot
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

More

  • Desk
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of SEK 250 per pet (varies based on length of stay)
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 30 kg per pet)
Restrictions apply; for more information contact the property on the number on the booking confirmation

Children and extra beds

Children are welcome
2 children, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available.
Free cots are available on request at the property

Payment types at the property

Important information

Optional extras

  • Self-parking fee: SEK 200 per night
  • Pet fee: SEK 250 per pet (varies based on length of stay)
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve on-site parking
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Only registered guests are allowed in the guestrooms

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 3 star Superior, and is displayed on this page as 3.5 stars.

Property is also known as

Allén Gothenburg
Allen Hotel Gothenburg
Hotel Allén Gothenburg
Allén
Sure Hotel Best Western Allen Gothenburg
Sure Hotel Best Western Allen
Sure Best Western Allen Gothenburg
Sure Best Western Allen
Sure Best en Gothenburg
Sure By Best Allen Gothenburg
Sure Hotel by Best Western Allen Hotel
Sure Hotel by Best Western Allen Gothenburg
Sure Hotel by Best Western Allen Hotel Gothenburg

Frequently asked questions

Is Sure Hotel by Best Western Allen pet-friendly?

Yes, this hotel allows dogs (limit 2 total) with a maximum weight of up to 30 kg per pet. There's a fee of SEK 250 per pet, per stay. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at Sure Hotel by Best Western Allen?

As of 9 Mar 2026, prices found for a 1-night stay for 2 adults at Sure Hotel by Best Western Allen on 15 Mar 2026 start from ฿2,251, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Sure Hotel by Best Western Allen?

Self-parking is available for SEK 200 per night.

What time is check-in at Sure Hotel by Best Western Allen?

Check-in start time: 3:00 PM; check-in end time: anytime.

What time is check-out at Sure Hotel by Best Western Allen?

Checkout is at 11:00 AM.

Where is Sure Hotel by Best Western Allen located?

Located in Gothenburg City Center, this hotel is within a 15-minute walk of Garden Society of Gothenburg and Nya Ullevi Stadium. Gamla Ullevi Stadium and The Avenue are also within 10 minutes. Valand Tram Stop is 6 minutes by foot and Kungsportsplatsen Tram Stop is 7 minutes.

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Reviews

Sure Hotel by Best Western Allen Reviews

7.6

Good

8.0

Cleanliness

8.4

Location

8.2

Staff & service

7.2

Property conditions & facilities
Rating 10 - Excellent. 284 out of 1014 reviews
Rating 8 - Good. 407 out of 1014 reviews
Rating 6 - Okay. 201 out of 1014 reviews
Rating 4 - Poor. 77 out of 1014 reviews
Rating 2 - Terrible. 45 out of 1014 reviews

Reviews

10/10 Excellent

Devram

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location for the price
Stayed 1 night in Feb 2025

8/10 Good

Karl

Liked: Cleanliness, staff & service, property conditions & facilities
Good location, comfy bed. The area is fairly noisy, and there is no AC, so keep that in mind in the summer. Rooms are nice and clean, and the staff is helpful and friendly.
Stayed 1 night in Jul 2025

8/10 Good

Sasan

Liked: Cleanliness, staff & service, property conditions & facilities
Clean near the centre small but ok rooms
Stayed 1 night in Nov 2024

10/10 Excellent

CK

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff.
Stayed 1 night in Sep 2024

10/10 Excellent

Mauricio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Incredible value, wonderful staff and breakfast!

Incredible value, super location!! Staff were very helpful and friendly and breakfast buffet was amazing! I did not expect much for the price and was very pleasantly surprised at the wonderful included breakfast. Room basic but very comfortable. Beautiful trädgårdsförening and Heden very close by.
Stayed 1 night in Sep 2024

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
About a ten minute walk from the Central Station. Plenty of restaurants and shops nearby. Comfortable room and clean bathroom with good water pressure. Friendly and professional staff.
Stayed 1 night in Sep 2024

10/10 Excellent

M. Ajmal

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a lovely weekend in Göteborg. The hotel stay was great. Extremely friendly staff members specially Awet, Viktoria and Hamza. Due to our travel plan we had to checkout before the "breakfast time” but Hamza was so helpful that he made sure to organize a packed “breakfast packet” for us. Based on this excellent experience it is highly recommended to stay at this hotel. Kind Regards, M. Ajmal Choudhary
Stayed 1 night in Apr 2025

4/10 Poor

Stuart

Liked: Staff & service
Disliked: Property conditions & facilities
The staff at the hotel are excellent !! Very helpful and polite. Unfortunately the room left a lot to be desired with the curtains being the wrong size for the window and the bathroom tap not working. In the day it was a little noisy due to renovations, but this will only serve to improve everything as the staff were really good!!
Stayed 1 night in Mar 2025

10/10 Excellent

nadya

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel has the best location and didn’t break my bank. Everything we planned was at walking distance. Grocery store even close by. There is also a small botanical garden so close to the hotel with a nice trails, beautiful views, playground, trees to climb (my 7 years old son really loved it). Restaurants with in 20 minutes walk so is a train station. This hotel also serves a breakfast with a healthy options such as overnight oats, smoothie, fruits, yogurt. And my husband loved his bacon, eggs, bread and much more food and drinks option, just amazing. Loved this place. We’ll be back again someday!
View outside our window
View from the window, you could see a ferries wheel from the attraction park that next to Universeum,20 minutes walk.
Stayed 2 nights in Jun 2025

10/10 Excellent

Sofiia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
If your plan is to walk all day long through the city and get back to hotel to spend the night this place is the best option. I found the stuff very nice and respectful. Rooms are small but cozy and smartly organized. Plus the price of staying includes breakfast (I was very surprised by variety of food and drink options, also the food looked and tasted good).
Stayed 1 night in Apr 2024

10/10 Excellent

Margaret

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our room was very clean and comfortable. A big buffet breakfast was available. Parking was limited on-site. But city parking is available across the street.
Stayed 1 night in Jun 2024

6/10 Okay

Verified traveller

Liked: Cleanliness, staff & service

Decent and fairly good

Undergoing renovations (not disturbing). Decent hotell but doesn't feel luxurious. Nothing to compalin about but nothing that made it shine either. Some oddities both in design decisions in new renovation (very dark lighting woth black walls in corridor) and amenities (neither schampoo nor conditioner in the rooms). Staff where freindly and helpful. Breakfast was typical Swedish take on continental which means there where lots of options but nothing stood out as a little better or extra.
Stayed 3 nights in Apr 2025

10/10 Excellent

Anthony

Liked: Cleanliness, amenities, property conditions & facilities
Clean, lovely staff, affordable. Will definitely consider staying here again on next visit to Gainesville!
Stayed 2 nights in Dec 2025

10/10 Excellent

Wipawan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect place to stay.
Stayed 1 night in Nov 2023

8/10 Good

Frode

Liked: Cleanliness, staff & service
Good location.
Stayed 2 nights in Jul 2024

8/10 Good

Anders

Liked: Cleanliness, staff & service, room comfort
.
Stayed 2 nights in Nov 2025

8/10 Good

Ercin

Liked: Cleanliness, property conditions & facilities
Location is very good Car parking option is good
Stayed 1 night in Apr 2023

10/10 Excellent

Rebecca

J
Stayed 1 night in Oct 2025

8/10 Good

min

Liked: Cleanliness, staff & service, property conditions & facilities
good location
Stayed 1 night in Jul 2024

10/10 Excellent

Enda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All around great!!
Stayed 1 night in Jan 2024

10/10 Excellent

Omar

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 2 nights in Aug 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, property conditions & facilities, room comfort

Cozy & comfortable

Excellent little hotel with clean, cozy rooms. The breakfast was outstanding. And the 12 PM checkout was perfect so that I didn’t need to rush. The location is convenient, right next to the main local bus rank. Just a couple of minutes walk from the center.
Stayed 1 night in Apr 2023

6/10 Okay

Pamela

Liked: Staff & service
Disliked: Property conditions & facilities
This is a run down hotel, but is being worked on when I was there. The worst part was after walking from the train station, I had to climb a flight of stairs, then go down several steps to get to reception. No a great thing to have to do with two heavy (for me) bags.
Stayed 2 nights in Apr 2025

6/10 Okay

Gayan

Liked: Cleanliness, staff & service, property conditions & facilities
Very small bed, i almoat fell to floor on my sleep. Breakfast is simple. Very frindly service by lovly ladies
Stayed 1 night in Dec 2022

8/10 Good

Francisco

Liked: Staff & service, amenities
X
Stayed 4 nights in Nov 2023