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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
Suburban hotel with fitness centre and sauna

Choose dates to view prices

Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Fitness facility
Premium bedding, pillow-top beds, desk, blackout curtains
Daily to-go breakfast for a fee
Exterior
Travelers find a tranquil escape at Allure Hotel & Conference Centre, Ascend Hotel Collection. The property offers a peaceful garden setting, rejuvenating sauna, and indoor pool where guests can unwind after an energizing workout at the well-equipped gym.

Reviews

7.6 out of 10
Good

Popular amenities

  • Breakfast available
  • Housekeeping
  • 24/7 front desk
  • Pool
  • Gym
The current price is ฿2,374
฿2,844 total
includes taxes & fees
13 Oct - 14 Oct

Room options

Check availability for these dates

Tonight

Sept 28 - Sept 29
Check availability for tonight Sept 28 - Sept 29

Tomorrow

Sept 29 - Sept 30
Check availability for tomorrow Sept 29 - Sept 30
Available filters for rooms
Showing 7 of 7 rooms

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Combined shower/bathtub, free toiletries, hair dryer, towels

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillow-top beds, desk, blackout curtains

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(36 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillow-top beds, desk, blackout curtains

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

8.0 out of 10
Very good
(7 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Combined shower/bathtub, free toiletries, hair dryer, towels

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(11 reviews)

Highlights

Balcony
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Combined shower/bathtub, free toiletries, hair dryer, towels

Standard Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Combined shower/bathtub, free toiletries, hair dryer, towels

Executive Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Combined shower/bathtub, free toiletries, hair dryer, towels

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 2
  • 1 Queen Bed
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About the area

Map
20 Fairview Rd, Barrie, ON, L4N4P3

What's nearby

  • Allandale Recreation Centre - 13 min walk - 1.1 km
  • Barrie Centennial Park - 3 min drive - 2.2 km
  • Splashon Water Park Barrie - 4 min drive - 2.5 km
  • Georgian College - 6 min drive - 8.7 km
  • Royal Victoria Hospital - 7 min drive - 9.8 km

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto, ON (YYZ-Pearson Intl.) - 52 min drive

Restaurants

  • ‪Circle K - ‬14 min walk
  • ‪ONroute Barrie - ‬19 min walk
  • ‪Tim Hortons - ‬19 min walk
  • ‪Tim Hortons - ‬14 min walk
  • ‪Mandarin Buffet - ‬3 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Hotel near Lake Simcoe
A garden, dry cleaning/laundry services and a gym are just a few of the amenities provided at Allure Hotel & Conference Centre, Ascend Hotel Collection. For some rest and relaxation, visit the sauna. In addition to a 24-hour business centre and a snack bar/deli, guests can connect to free in-room WiFi, with a speed of 50+ Mbps.
You'll also find perks such as:
  • An indoor pool
  • Free self-parking
  • Breakfast (surcharge), express check-out and wedding services
  • A vending machine, multilingual staff and a banquet hall
  • Guest reviews say great things about the overall value and helpful staff
Room features
All 161 rooms feature comforts such as premium bedding and air conditioning, in addition to perks such as free WiFi and desk chairs. Guest reviews speak positively of the cleanliness rooms at the property.
Other amenities include:
  • Pillowtop mattresses and free cots/infant beds
  • Bathrooms with shower/bath combinations and free toiletries
  • 42-inch flat-screen TVs with premium channels
  • Mini fridges, microwaves and coffee/tea makers

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site
  • Free RV/bus/lorry parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily breakfast to-go available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Family friendly

  • In-room cot
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Wedding services

Business services

  • 24-hour business centre
  • Computer station
  • Conference centre (9,000 square foot of space)
  • Meeting rooms

Outdoors

  • Barbecue grill
  • Garden
  • Picnic area

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Lift
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk

More

  • 2 buildings
  • 5 floors
  • Ballroom
  • Banquet hall
  • Built in 1969
  • Smoke-free property

Room amenities

Bedroom

  • Blackout drapes
  • Free cot
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay films

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Minimum check-in age - 19

Check-out

Check-out before 11:00 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of CAD 25.00 per accommodation, per day
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 25 kg per pet)
Pets cannot be left unattended
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property on the number on the booking confirmation

Children and extra beds

Children are welcome
Children up to the age of 17 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for CAD 10.0 per day.
Free cots are available on request at the property

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: CAD 200 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector and a first aid kit
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

Pool access available from 11:00 AM to 10:00 PM
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Frequently asked questions

Does Allure Hotel & Conference Centre, Ascend Hotel Collection have a pool?

Yes, this property has an indoor pool. Pool access is from 11:00 AM to 10:00 PM.

How much does it cost to stay at Allure Hotel & Conference Centre, Ascend Hotel Collection?

As of 28 Sep 2025, prices found for a 1-night stay for 2 adults at Allure Hotel & Conference Centre, Ascend Hotel Collection on 12 Oct 2025 start from ฿2,478.58, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is Allure Hotel & Conference Centre, Ascend Hotel Collection pet-friendly?

Yes, this hotel allows cats and dogs (limit 2 total) with a maximum weight of up to 25 kg per pet. There's a fee of CAD 25.00 per accommodation, per day. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Self-parking is free at this property.

What time is check-in at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Check-in start time: 3:00 PM; check-in end time: anytime.

What time is check-out at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Checkout is at 11:00 AM. Late checkout is available for a fee (subject to availability).

Where is Allure Hotel & Conference Centre, Ascend Hotel Collection located?

Situated in the business district, this hotel is within 2 miles (3 km) of Allandale Recreation Centre, Barrie Centennial Park and Lackey's Bush Trail Trailhead. Splashon Water Park Barrie and Sadlon Arena are also within 3 miles (5 km). Allandale Waterfront Station is 28 minutes by foot.

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Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

Reviews

7.6

Good

Rating 10 - Excellent. 350 out of 1009 reviews
Rating 8 - Good. 299 out of 1009 reviews
Rating 6 - Okay. 169 out of 1009 reviews
Rating 4 - Poor. 96 out of 1009 reviews
Rating 2 - Terrible. 95 out of 1009 reviews

7.6/10

Cleanliness

8.2/10

Staff & service

7.0/10

Amenities

7.0/10

Property conditions & facilities

7.4/10

Eco-friendliness

Reviews

10/10 Excellent

Jeff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great time, clean rooms & friendly staff.
Stayed 2 nights in Sep 2025

10/10 Excellent

Charlene

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Was a quiet night
Stayed 1 night in Sep 2025

6/10 Okay

Travis

Disliked: Amenities, property conditions & facilities
Needs some freshing up for sure.
Stayed 2 nights in Sep 2025

10/10 Excellent

David

Liked: Staff & service
Linens are clean room is fine but you can tell the hotel hasn't had an update in a while
Stayed 1 night in Sep 2025

8/10 Good

CALVIN

Liked: Staff & service
Room was nice. Staff were very good/helpfully Smell from fridge was not.
Stayed 1 night in Aug 2025

2/10 Terrible

Phung

Disliked: Staff & service, property conditions & facilities
I never back this hotel in next year my son live Barrie
Stayed 8 nights in Aug 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities
Sentimental. Please fix the outdoor pool!
Stayed 1 night in Aug 2025

10/10 Excellent

Nathan

Liked: Cleanliness, amenities, property conditions & facilities
The bed was one of the most comfortable I’ve ever slept in! I would go back just to sleep in that bed!
Stayed 1 night in May 2025

2/10 Terrible

miriam

Disliked: Cleanliness, staff & service, property conditions & facilities
The property is like trash the entrance of the main lobby is like they are in construction. The carpet is extremely dirty than title. Building is very very old. It just was horrible.
Stayed 1 night in Aug 2025

4/10 Poor

Melanie

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
There was obvious water damage and mould in the lower level. With a breathing condition, I was not informed that there was damage before booking the hotel.
Stayed 1 night in Aug 2025

8/10 Good

Linda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Didnt care for looking out our window at an empty dirty pool.
Stayed 1 night in Aug 2025

2/10 Terrible

VICTORIA

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
I liked the staff but the rooms were outdated, the hotel smelled damp, there were no elevators to get to your room.. the woman at the front desk said the elevators aren't connected??? So they go somewhere just not to the rooms.
Stayed 2 nights in Aug 2025

10/10 Excellent

Mathieu

Liked: Cleanliness, staff & service, property conditions & facilities
All around good hotel for the money!
Stayed 1 night in Jan 2025

4/10 Poor

Susan

The bed was horribly caving in at the middle. The pillows were way too soft. There wasn't a fan in the bathroom, and there wasn't any body wash. There were paper cups for the coffee. This was our wedding night- I tried to call ahead to see if something "special" could be done- but I left a message and no one got back to me.
Stayed 1 night in Aug 2025

2/10 Terrible

Niki and Caleb

Disliked: Cleanliness, staff & service, property conditions & facilities
Do not recommend. It was dirty and rundown. The staff were awful when we arrived. My door didn’t even close properly without having to slam it. The bathroom and tub were rundown and appeared to have mold. It was terrible.
Stayed 2 nights in Aug 2025

4/10 Poor

Michael

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is old and tired. Entry into the building is not secure. The grounds are not maintained, weeds and dirt everywhere. The hallway carpets are worn and unclean. Wallpaper peeling from the wall. Parking lot full of pot holes. Sink and tub in the room were both plugged. I had to request a plunger to unclog the sink. Sink stopper was filthy and came out of the sink. Shower curtain was ripped. The pool and hot tub were closed due to order from the Department of health for cleanliness reasons. Overall a bad experience.
Dirt that came up from plunging the sink
Pool and hot tub closed
Stayed 3 nights in Sep 2025

8/10 Good

Laura

Liked: Cleanliness, staff & service, property conditions & facilities
really liked the location!
Stayed 1 night in Feb 2025

10/10 Excellent

Brittany

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic stay
Stayed 1 night in Nov 2024

2/10 Terrible

Adam

Disliked: Cleanliness, amenities, property conditions & facilities
Very run down. Pool kept closing. Super slow internet. Had to just use data. Stucco peeling off outside wall. Inside wallpaper peeling. It was a run down motel not a hotel. Had to switch rooms day 1 because after I unpacked my first room just had no internet at all. Room was a 3 level walk up. No elevator. Rooms not even connected to main lobby.
Stayed 4 nights in Aug 2025

2/10 Terrible

Jennifer

Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Run down, broken stuff everywhere outside main entrance car port was falling apart pieces look like they were going to fall off top part, fallen trees, smashed picnic tables and basket ball nets laying around, pot holes in driveway. Door to outside don’t lock at night. Anyone could walk into the hotel from back door. Lamp posts knocked down, outside pool was empty with a table upside down in it. Smelt bad and stains on carpet in room floor, and hallways. Also bottom of top was painted for some reason with whit paint. Took pictures if you want. In very bad disrepair
Stayed 1 night in Aug 2025

10/10 Excellent

Anabelle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a great stay, staffs were friendly & helpfull.
Stayed 3 nights in Oct 2024

8/10 Good

Trisha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay for our one night

Check in was easy. It was a one night stay for concert tickets we had. Location was good. Room was spacious.
Stayed 1 night in Mar 2025

8/10 Good

CALVIN

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were great. Room was excelent, and had good coffee.
Stayed 1 night in Jan 2025

2/10 Terrible

Sandra

Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
This hotel was in terrible disrepair. A sign indicated a Saturday/Sunday brunch but the restaurant was closed. The room on the first floor was extremely damp and the hallways were damaged and crumbling walls in the corners. Very, very disappointed. We were attending a wedding so it was a quick check in otherwise I would definitely have canceled the reservation immediately. Definitely NOT worth the $250.00 price tag!!!
Hallway
Hallway
Room on first floor
Room 110
Stayed 1 night in Jul 2025

10/10 Excellent

Ray

Liked: Cleanliness, staff & service, property conditions & facilities
Nice place to stay.
Stayed 2 nights in Apr 2024