What to do in Seoul
Activities, attractions and tours
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Most fun & popular experiences in Seoul
Tours & day trips
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Best DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)
Private & custom tours
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Seoul: DMZ Tour with Optional Suspension Bridge, JSA Museum
Classes & workshops
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Seoul: Korean BBQ Place of the Month Curated by the Host
Adventure & outdoor
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Seoul: Nami Island and Garden of Morning Calm opt Railbike
Shopping & fashion
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Seoul: Gyeongbok Palace, Hanok Village, and Gwangjang Tour
What to do in Seoul
Popular places to visit
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Starfield COEX Mall
During your visit to Seoul, you can search for that perfect souvenir at Starfield COEX Mall. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.
N Seoul Tower
This Seoul landmark can be seen from miles around and offers the finest panoramas of the city.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Bukchon Hanok Village
You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this family-friendly area.
Explore areas of Seoul
Myeong-dong
This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.
Gangnam-gu
Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.
Hongdae
This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.
Dongdaemun-gu
You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.
Insa-dong
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Statue of Sejong the Great and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
