Heart of Lubbock Travel Guide
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
You can spend an afternoon browsing the exhibits at Buddy Holly Center during your travels in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
University Medical Center
If University Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Lubbock.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Top hotels in Heart of Lubbock
Time Machine: Games Galore in Lubbock Home By Ttu!
Cotton Court, by Valencia Hotel Collection
Once we walked into our adorable room, we noted it had two doubles. I had requested a king so I called the desk and immediately they moved me to a king. So sweet and helpful and quick to fix. Wish I could have stayed longer and enjoyed the atmosphere more but it was a quick visit.
Reviewed on 15 Jan 2026
Overton Hotel and Conference Center
Perfect... everything
Reviewed on 20 Jan 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
room was spotless and check in was easy
Reviewed on 14 Jan 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
Very nice rooms
Reviewed on 18 Jan 2026
Embassy Suites Lubbock
I was really impressed by the property. The staff was friendly and helpful. The facility is older but the staff is doing a great job with maintenance and service. It is a place that I will use the next time I return to Lubbock.
Reviewed on 20 Jan 2026
Check Heart of Lubbock hotel availability
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Buddy Holly's Grave.
Tech Terrace
While Tech Terrace isn't home to many top sights, Buddy Holly's Grave and United Supermarkets Arena are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Lake Alan Henry, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Lake Alan Henry and Blue Light Live are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Spectrum & OMNI Theater and Blue Light Live.
