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The Trade, Autograph Collection

4.0 star property
After exploring nearby Fiserv Forum or Marquette University, travelers can return to savor local flavors and refreshing drinks in a lakeside setting

Choose dates to view prices

The Trade, Autograph Collection overlooks Lake Michigan, offering an upscale retreat. Guests can enjoy local cuisine at three restaurants or relax with drinks at three bars. The property provides in-room WiFi and attentive staff focused on ensuring guest comfort.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Parking available
The current price is ฿5,421
฿6,392 total
includes taxes & fees
6 Jul - 7 Jul

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Room, 1 King Bed

Room, 1 King Bed | In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed

9.4 out of 10
Exceptional
(3 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds | In-room safe, laptop workspace, blackout curtains, free WiFi

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(29 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 1 King Bed

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed

9.6 out of 10
Exceptional
(22 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony | In-room safe, laptop workspace, blackout curtains, free WiFi

Suite, 1 Bedroom, Balcony

  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed | In-room safe, laptop workspace, blackout curtains, free WiFi

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom | In-room safe, laptop workspace, blackout curtains, free WiFi

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed
  • Free Wi-Fi

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 29 sq m
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

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About the area

Located in Westown, a neighbourhood in Milwaukee, The Trade, Autograph Collection is in the entertainment district. Harley-Davidson Museum and Henry W. Maier Festival Park are cultural highlights, and some of the area's popular attractions include Wisconsin State Fair Park and Milwaukee County Zoo. Looking to enjoy an event or a game? See what's going on at Fiserv Forum or American Family Field. Visit our Milwaukee travel guide
Map
420 West Juneau Avenue, Milwaukee, WI, 53203

What's nearby

  • A cityscape with a variety of buildings, including a prominent white structure with a curved roof, a tall tower, and a mix of older and modern architecture.
    Fiserv Forum
    2 min walk - 0.2 km
  • Turner Hall and the Milwaukee Turners
    3 min walk - 0.3 km
  • Miller High Life Theatre
    8 min walk - 0.7 km
  • Baird Center
    9 min walk - 0.8 km
  • Riverside Theater
    11 min walk - 1.0 km

Getting around

  • Michigan & Jackson Tram Stop
    6 min drive
  • Milwaukee Intermodal Station
    17 min walk
  • Milwaukee, WI (MKE-General Mitchell Intl.)
    18 min drive

Restaurants

  • BMO Club
    1 min walk
  • The Harp Irish Pub
    5 min walk
  • Good City Brewing-June
    2 min walk
  • State Street Pizza Pub
    5 min walk
  • Drink Wisconsinbly Craft Beer
    2 min walk

About this property

The Trade, Autograph Collection

  • Upscale hotel near Fiserv Forum
  • Close to Baird Center and Marquette University, The Trade, Autograph Collection provides 3 bars, 3 restaurants and more. Stay connected with free in-room WiFi.
  • Additional perks include:
    • Full breakfast (surcharge), valet parking (surcharge) and wedding services
    • A lift, luggage storage and a banquet hall
    • Smoke-free property and a 24-hour front desk
    • Guest reviews give top marks for the helpful staff and location
  • Room features
  • All 207 rooms feature comforts such as laptop-friendly workspaces and air conditioning, as well as perks such as free WiFi and safes.
  • Other amenities include:
    • Recycling and LED light bulbs
    • Bathrooms with showers and hairdryers
    • 65-inch flat-screen TVs with digital channels
    • Wardrobes/cupboards, mini fridges and heating

Similar properties

Front of property – evening/night
Hyatt Regency Milwaukee
Westown
  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
8.6 out of 10, Excellent, 1,323 reviews
The price is ฿3,625
฿4,274 total
includes taxes & fees
6 Jul - 7 Jul
Hyatt Regency Milwaukee
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Limited on-site valet parking
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Grab bar near toilet
  • Lift
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • Banquet hall
  • Built in 2023
  • Double-glazed windows
  • No plastic coffee stirrers
  • No plastic drinking straws
  • Non-plastic coffee stirrers available
  • Rooftop garden
  • Smoking not allowed
  • Some LED lighting used
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; check-in end time: midnight
Minimum check-in age - 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of USD 125.00, per accommodation, per stay, plus a deposit of USD 125.00 per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 45 kg per pet)
Pets cannot be left unattended

Children and extra beds

Children are welcome
Rollaway/extra beds are not available.
Cots (infant beds) are not available

Payment types at the property

Important information

Optional extras

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)

Frequently asked questions

Is The Trade, Autograph Collection pet-friendly?

Yes, The Trade, Autograph Collection allows dogs (limit 2 total) with a maximum weight of up to 45 kg per pet. There's a deposit of USD 125.00 per stay and a fee of USD 125.00 per accommodation, per stay. Service animals are exempt from fees.

How much does it cost to stay at The Trade, Autograph Collection?

As of 30 Jun 2026, prices found for a 1-night stay for 2 adults at The Trade, Autograph Collection on 6 Jul 2026 start from ฿5,421, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at The Trade, Autograph Collection?

Valet parking is available for USD 62.00 per night.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; check-in end time: midnight.

What time is check-out at The Trade, Autograph Collection?

Checkout is at 11:00 AM.

Where is The Trade, Autograph Collection located?

Located in Westown, this hotel is within a 15-minute walk of Fiserv Forum, Baird Center and Marquette University. Lake Michigan is 1.5 mi (2.5 km) away. Michigan & Jackson Tram Stop is 22 minutes by foot and Clybourn & Jefferson Tram Stop is 22 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

The Trade, Autograph Collection Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.6

Staff & service

9.8

Property conditions & facilities
Rating 10 - Excellent. 508 out of 608 reviews
Rating 8 - Good. 51 out of 608 reviews
Rating 6 - Okay. 28 out of 608 reviews
Rating 4 - Poor. 8 out of 608 reviews
Rating 2 - Terrible. 13 out of 608 reviews

Reviews

Verified

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice, spacious room, great location, good food options and great service!
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was excellent
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Kelly

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, huge windows, tall ceilings, perfect location!!
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Diana

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Judith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel right across from Fiserv Forum. Updated rooms, comfy beds, very quiet. Staff was very friendly! Both restaurants in the hotel were delicious and very clean.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Marquita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were friendly and extremely helpful. Really enjoyed my time.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Emily

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Eddie

Liked: Cleanliness, property conditions & facilities
Absolutely love this place, and the staff is completely amazing
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, property conditions & facilities
We had a great stay at the Trade. The staff was amazing and the rooms were modern and clean. Be prepared with common items like drinks, snacks and toiletries because there is no store on site and no store conveniently located near hotel.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Jeff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade is a modern hotel, yet still so cozy and comfortable. We love the central location, and the Il Cervo restaurant on the premises for the bar or dinner. Front desk staff and valet are welcoming and accommodating.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Carrie

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Shavada

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was excellent! Absolutely, nothing but good things to say about this hotel. From the staff to the hotel room and restaurants. I would definitely recommend
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bars and restaurants nearby as well as right across the street from Fiserv Forum where the concert was that e were going. The restaurant on main floor was very good.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Sukhdeep

Liked: Cleanliness, amenities, property conditions & facilities
Hotel was nice just across the arena which was very convenient. Staff sometimes were a bit slow at checking us in and also miscommunication between the staff meant they couldn’t find one of our bags we left before check out but was sorted in the end. Great location , we used the restaurant upstairs which was a nice meal
Stayed 2 nights in Mar 2026
Verified

8/10 Good

Charlene

Liked: Cleanliness, staff & service, amenities
The stay was great. We will definitely come back to The Trade in the future. Great being right across from Fiserv and the two restaurants in the hotel are open until midnight!
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Allison

Liked: Cleanliness, amenities, property conditions & facilities
Courteous staff, clean room
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Adam

Liked: Cleanliness, staff & service, amenities
Awesome staff, room, location, and amenities. I will stay here any time I come to Milwaukee.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Crystal

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel with high-end finishes. Very clean. Right across the street from Fiserv Forum so it is the perfect location to stay if you are in Milwaukee for an event at Fiserv.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Joel

Liked: Cleanliness, amenities, property conditions & facilities
Great Room!
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Justin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Everything was excellent! The food, the room, the variety of food and drink options were perfect!
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Mark

Liked: Cleanliness, amenities, property conditions & facilities
Service was great. Brian and Krystal were fantastic in the Craft restaurant. Great rooms and very clean.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Rosana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade Hotel was an excellent stay. The location is fantastic—especially if you’re spending time downtown or near the Deer District—with easy access to everything. The design feels modern and elevated, with a great energy throughout the property. Service was warm, professional, and attentive, and the overall cleanliness and upkeep were on point. The rooms are comfortable, thoughtfully designed, and perfect for both relaxing and getting work done. A seamless experience from start to finish. I would absolutely stay here again when in Milwaukee.
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Tabitha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
GREAT ROOM, GREAT FOOD, GREAT LOCATION!
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, and great front desk staff.
Stayed 2 nights in Nov 2025
Verified

10/10 Excellent

Joleen

Liked: Cleanliness, property conditions & facilities
Check in was great. They upgraded us so our rooms could be close. Rooms were very clean. We loved the Trade beer.
Stayed 1 night in Jan 2026