I can not more highly recommend Shirouma So!
The staff were very accommodating and friendly. The hotel was very comfortable and perfectly situated near the bus terminal, Happo One, and restaurants. The onsen was the perfect way to finish a day on the slopes. The food was excellent and there was plenty of variety - while breakfast is set, it is different every day.
I would definitely stay here again!
Very nicely decorated hotel. Timeless Japanese style but freshly decorated. Very modern feeling. Staff is very kind and provide excellent level of attention without being intrusive. Onsen is a little bit small but very good. Very good service provided by the owner all along our stay. Breakfast was very good and had a good variety of food offered. Staff speaks good English and was kind to call before our arrival to verify check in time and if anything was needed. Hakuba area is lovely and the hotel has a great view on the moutain. Room was spacious, clean and nicely decorated. Recommending this hotel to anyone!.