Insa-dong Travel Guide

Seoul
Insadong featuring a city and shopping as well as a small group of people
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. 

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery. 

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. 

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is ฿2,490 per night from 10 Jun to 11 Jun
฿2,490
per night
10 Jun - 11 Jun
Stay at this 4-star hotel in Seoul. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in their ...
8.4/10 Very Good! (1,003 reviews)
"Modern interiors and great location within walking distance (~10min to lotte malls and Myeong-Dong shopping street. The room had temperature control and a window which opened up to let fresh air in. The breakfast Buffett looked great and reasonably priced for a hotel. Beds were comfy and housecleaning ..."

Reviewed on 13 May 2024

Sotetsu Hotels The Splaisir Seoul Myeongdong
AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is ฿3,300 per night from 18 Jun to 19 Jun
฿3,300
per night
18 Jun - 19 Jun
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (204 reviews)
"Amazing stay we loved it. Everything was perfect for us. We will definitely come back when we are back in Seoul."

Reviewed on 15 May 2024

AMID HOTEL SEOUL
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is ฿11,193 per night from 16 Jun to 17 Jun
฿11,193
per night
16 Jun - 17 Jun
Stay at this spa hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the property condition in their reviews. Popular ...
8.6/10 Excellent! (1,001 reviews)
"The staff were truly fantastic in helping us with every query and ensuring that our stay was enjoyable. The rooms were lovely, spacious and comfortable with phenomenal views"

Reviewed on 27 Apr 2024

Grand Hyatt Seoul
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is ฿5,064 per night from 2 Jun to 3 Jun
฿5,064
per night
2 Jun - 3 Jun
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (1,751 reviews)
"I was expecting more"

Reviewed on 14 May 2024

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is ฿3,394 per night from 19 May to 20 May
฿3,394
per night
19 May - 20 May
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the helpful staff and ...
9.2/10 Wonderful! (2,044 reviews)
"Lovely hotel tucked away in it's own cool little corner of Seoul with a selection of resturants at it's base and corner shop; and an entrance to the City Hall train station behind it. Appeared clean and well maintained. We were three people using a room with three single beds and it suited our needs ..."

Reviewed on 15 May 2024

ENA Suite Hotel Namdaemun
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
The price is ฿9,328 per night from 18 Jun to 19 Jun
฿9,328
per night
18 Jun - 19 Jun
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the breakfast and the helpful staff in their ...
9/10 Wonderful! (1,456 reviews)
"Easy check in and out. Courtesy of staff outstanding. Breakfast"

Reviewed on 14 May 2024

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Namdaemun Market which includes a city, street scenes and markets

Hoehyeon-dong

While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.

Hoehyeon-dong

Insa-dong Travel Guide