What to do in Martina Franca

Activities, attractions and tours

A historic square with a central open area surrounded by buildings with arched windows and balconies.
A historic building with arched doorways and a courtyard.
A historic stone square with buildings, a tree, and a stroller.
A narrow cobblestone street flanked by white buildings with stone roofs, a bell tower, and a signboard.
A coastal area with clear turquoise waters, a sandy beach, and a row of beach umbrellas.

Things to do

From Monopoli: Self-guided tour of Matera and Alberobello with a guide

From Monopoli: Self-guided tour of Matera and Alberobello with tour leader

฿1,511
per adult
From Monopoli: Self-guided tour of Matera and Alberobello with tour leader
Authentic Alberobello: guided walk among the trulli

Authentic Alberobello: guided walk among the trulli

฿1,104
per adult
Authentic Alberobello: guided walk among the trulli
Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano

Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano

฿566
per adult
Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano
Outdoor Sport & Wellness Experiences in Alberobello

Outdoor Sport & Wellness Experiences in Alberobello

฿755
per adult
Outdoor Sport & Wellness Experiences in Alberobello
Villa Castelli Walking Tour with Olive Oil Tasting

Villa Castelli Walking Tour with Olive Oil Tasting

฿1,114
per adult
Villa Castelli Walking Tour with Olive Oil Tasting
Alberobello: e-bike tour through the countryside and the capital of the Trulli

Alberobello: E-bike tour through the countryside and the Capital of the Trulli

฿3,021
per adult
Alberobello: E-bike tour through the countryside and the Capital of the Trulli
Visit to the Red Hypogeum Oil Mill of Martina Franca

Visit to the Red Hypogeum Oil Mill of Martina Franca

฿264
per adult
Visit to the Red Hypogeum Oil Mill of Martina Franca
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What to do in Martina Franca

Stay near popular Martina Franca attractions

Basilica di San Martino

9.2/10 (13 reviews)
This Baroque masterpiece features intricate Rococo façades and a high-relief of Saint Martin sharing his cloak. Visit in morning light to appreciate the marble altars and Domenico Carella's Last Supper painting.
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Where to stay in Martina Franca

Find the best Martina Franca areas for the activities you enjoy most.

Centro Storico

While visiting Centro Storico, you might make a stop by sights like Basilica di San Martino and Ducal Palace.

Day trip destinations from Martina Franca

A marina with boats docked, a swimming pool, and a beach.

Taranto

A densely packed urban area with white buildings and a prominent historical building with domes in the background.

Ostuni

A street lined with white buildings, parked cars, and a tree with green leaves.

Cisternino

A street lined with traditional stone-roofed buildings and a church with two towers.

Alberobello

A narrow cobblestone street flanked by white buildings with colorful hanging flowers and potted plants.

Mottola

A narrow cobblestone street flanked by white buildings with potted plants and wicker baskets.

Ceglie Messapica

An aerial view of a historic city with a prominent domed building featuring intricate mosaic patterns.

Grottaglie

Frequently asked questions

Is Martina Franca worth visiting?
From shopping to history and outdoor pursuits, there are many great things to do in Martina Franca. Be sure to enjoy the area's mix of cool sights, culture and local charm.
How do I spend a day in Martina Franca?
Zoosafari and Ducal Palace are two awesome places to kick-start your holiday adventures. Be sure to check out the dining and retail options in Martina Franca while you're in town too.
What is the top tourist attraction in Martina Franca?
You can't leave without visiting Zoosafari, rated the top tourist attraction in Martina Franca.
Is three days enough to stay in Martina Franca?
Three days in Martina Franca is more than enough to visit the city's leading attractions. Many travellers book for three days on average. Ducal Palace, Morelli Palace and Bishop's Palace are top-rated sights. Want to discover more? Hang around a while longer to visit nearby hotspots like Polignano a Mare.
What are some activities to do in Martina Franca with kids?
Deciding what to do in Martina Franca with kids has never been easier. Whether you have toddlers or teenagers, there are plenty of family-friendly tours and activities to keep them happy here.

What to do in Martina Franca for adults?
Whether you're an avid foodie, culture enthusiast or fan of Mother Nature, there are loads of things to do in Martina Franca for adults including Enoteca Semeraro and Damati.
Are there free things to do in Martina Franca?
One of the best ways to discover free things to do in Martina Franca is to speak with a local tour guide. You'll get insider advice on hip neighbourhoods, parks and other highlights you can visit without opening your wallet. Basilica di San Martino is one place that doesn't have an admission fee.