Meet Jitendra, a fourth-generation potter from the Kumhar community, known for their deep-rooted connection to clay work. Jitendra learned the craft from his grandfather and continues the family tradition in Pushkar.

Since local clay isn’t suitable, he sources it from a village to keep the craft alive. While his ancestors used a traditional chak (manual wheel), Jitendra built his own electric potter’s wheel and was the first in his city to do so. Blending innovation with heritage, he is keeping this age-old craft relevant and thriving.

Clay pottery is one of India’s oldest crafts, with deep roots in both everyday life and cultural rituals. Using natural clay, potters hand-shape and fire vessels for cooking, storing, and decoration. From utility to art, each piece reflects tradition, skill, and a connection to the earth.