Parma the City of Perfume is an exclusive opportunity to immerse yourself in the history of the city and discover, through an olfactory journey, the tradition of perfume and the protagonists of its supply chain in Parma from 1816 till today.
The greenhouses of the Ducal Park introduce us to the discovery of the famous Violetta di Parma. Numerous traces of Maria Luigia of Austria’s predilection for the violet can be found inside the Glauco Lombardi Museum. The visit to Violetta di Parma 1930 shop allows us to retrace the life of Ludovico Borsari and the birth of the perfume that later became a symbol of the city and the Duchess. We will visit an Acqua di Parma store to get to know the brand from its origins to new variations and discover the history of the companies of the Parma perfume supply chain, which arose many years ago in small laboratories, to grow to the point to have become some of the major references worldwide for perfumery packaging, bottles, caps and labels.