Chocolate Amatller is the oldest brand in Barcelona. Since 1797, it has preserved a legacy where art and chocolate merge in each of its creations.

Born in the heart of the city, today you can immerse yourself in its history in the very place where it all began: in El Born, a area renowned for its rich history and cuisine, just a few metres from its origin, in Plaça de les Olles.

Enjoy a unique 40-minute experience where history, tradition, and chocolate come together. Through an audiovisual presentation, you'll travel back to the 18th century to learn about the origins of Chocolate Amatller and its legacy in the city of Barcelona.

Next, we'll teach you how to taste chocolate with all five senses through a personalised kit, discovering the flavours, aromas, and textures of our brand's most iconic chocolates: Flors and Hojas Finas.

Then you will experience making cocoa with your own hands, just as Gabriel Amatller did in the 19th century in the heart of Barcelona, getting closer to the artisanal process of chocolate.

You'll also be transported to the past, learning first-hand how drinking chocolate was consumed in seventeenth-century Barcelona, and you'll be able to taste it in the most authentic way with our original recipe.

The experience continues in the store, where you can keep discovering and tasting the brand's emblematic collections.