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Harley-Davidson Museum

Delve into the history of one of the world’s most famous motorcycle brands via interactive exhibits, photo galleries, workshops and behind-the-scenes tours.

At Milwaukee’s Harley-Davidson Museum, the history of one of the most well-known motorcycle brands in the world comes to life. Find over 450 motorcycles, including famous models and rare custom-made bikes. Tour comprehensive galleries and visit fascinating exhibits tracing the evolution of Harley-Davidson from its foundation in 1903 to the present day. The museum is a must-see for anyone interested in the motorcycling world.

Major highlights of the museum are The Harley Davidson Journey and The Motorcycle Gallery exhibits, spread over the museum’s upper and lower levels. On the upper floor, you’ll find bikes, models and photo galleries retracing the first five decades of Harley-Davidson production. Look for the Serial Number One, the oldest motorcycle in the brand’s collection. The lower floor galleries showcase events from the 1940s to the present. 

Witness the evolution of engine design in the Engine Room, where you can see a reconstruction of the 1940s Knucklehead. Head to the Experience Gallery to sit in the saddle of a bike and enjoy a virtual ride through famous roads in the U.S. Spot custom-made bikes in the Custom Culture exhibit, including the 13-feet (4-meter) long King Kong and a bike used in the film Easy Rider. Don’t miss the opportunity to design your own motorcycle in the interactive Build-a-Bike room.   

Visit the museum shop to find leather jackets, T-shirts, books, limited edition posters and badges. Become part of the brand’s legacy by purchasing a personalized rivet to be displayed on the museum’s walls. Round out your visit at the Motor Bar and Restaurant, which serves up classic American fare such as burgers and barbecue ribs.

The Harley-Davidson Museum is a 5-minute drive from Cathedral Square, in downtown Milwaukee. Plenty of free on-site parking is available. Public buses also stop close to the museum’s entrance. The museum is open daily and entry fees apply, with discounts for children. Check the museum’s official website for a schedule and prices of the various guided tours offered.


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