From the moment I walked in and Nick met me at the front desk until I checked out at 3:30 AM for a very early flight home, the staff at the W efficiently met my every need. From making my reservations for a special dinner to getting me extra towels, I can't say enough good things. The hotel is in a prime Time Square location close to Broadway Theatres and Subway stops. The interior may be due a facelift soon, but everything was clean and well maintained! Would absolutely stay here again!